Unified Customer Profiles Stories

Kiwi Stories

Unified Customer Profiles stories

Trade Me sees 20% campaign performance improvement using new tools

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

By Contributor • 8 min read • Tue, 13th Feb 2024

Global Stories

Unified Customer Profiles stories

Customer Experience

Amperity unveils AI agent to build live customer journeys

Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.

By Mark Tarre • 4 min read • Wed, 14th Jan 2026

Data Analytics

Martech experts discuss future of customer data platforms, interoperability and AI

Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.

By Staff Writer • 7 min read • Thu, 18th Dec 2025

Data Analytics

Accent Group chooses Amperity's CDP for omnichannel optimisation

Accent Group selects Amperity's CDP to optimise its omnichannel retail experience and turbocharge marketing efforts.

By Tom Raynel • 2 min read • Wed, 13th Dec 2023

Data Analytics

Virgin Atlantic chooses Amperity for AI transformation

Virgin Atlantic has selected Amperity to deliver AI-powered unified customer profiles built on a first-party data foundation.

By Kaleah Salmon • 3 min read • Mon, 11th Sep 2023

Stories from Other Regions

Unified Customer Profiles stories

Software-as-a-Service

Square & OpenTable link restaurant booking & spend data

Restaurants can now tie bookings to spend and repeat visits as Square and OpenTable combine reservation, payment and guest data across six markets.

By Sean Mitchell • 4 min read • Wed, 19th Aug 2026

Kiwi Stories

Trade Me sees 20% campaign performance improvement using new tools

Global Stories

Amperity unveils AI agent to build live customer journeys

Martech experts discuss future of customer data platforms, interoperability and AI

Accent Group chooses Amperity's CDP for omnichannel optimisation

Virgin Atlantic chooses Amperity for AI transformation

Stories from Other Regions

Square & OpenTable link restaurant booking & spend data

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