Adobe names its Digital Marketing Partner of the Year

Adobe has named BizTech Enterprise Solutions as the 2016 ANZ Adobe Digital Marketing Partner of the Year.

The award recognises the company as the top performing digital marketing partner for Australia and New Zealand. Deloitte Digital was runner up.

BizTech is a marketing technologist firm that specializes in Adobe Marketing Cloud. It is based in Melbourne.

BizTech was presented with the award at Adobe's Partner Briefing as part of the Adobe Symposium currently being held in Sydney.

The Symposium is playing host to 250 Adobe Digital Marketing Partners, and is designed to provide insight on how partners can innovate with an integrated Adobe Marketing Cloud, deliver success with Partner Program enhancement and grow business by aligning with Adobe's go-to-market strategies and industry solutions.

Adobe announced major advances to its global partner programme earlier this year, which now includes over 3,000 agencies, system integrators, and technology partners as well as hundreds of thousands of developers. The expanded Adobe Exchange program offers go-to-market services that allow third parties to integrate their technologies with Adobe Marketing Cloud, Creative Cloud and Document Cloud.

"As the longest running Adobe solution partner in Australia and New Zealand, BizTech is a great example of a partner with exceptional results in areas like customer acquisition, retention, sales performance and sales effectiveness," explains Damon Scarr, Adobe director of partners for Asia Pacific.

"We recognise BizTech as a company that has shown tremendous growth as well as successful go-to-market execution," he says.

"Thanks to the standout work from partners like BizTech, we're seeing more customers activating new partner integrations with Adobe Marketing Cloud than ever before," says Scarr.

"Congratulations to Adobe's ANZ Partner of the Year, BizTech, and our runner-up Deloitte Digital on all the great success accomplished this year.