Creatopy has appointed Thibault Imbert as its new Chief Product & Growth Officer.
Imbert will oversee product strategy, development and execution at the company, alongside leading growth initiatives aimed at expanding Creatopy's market presence and product impact. A central focus of his role will be accelerating product innovation with artificial intelligence at its core.
Based in Bordeaux, Imbert joins Creatopy with more than 15 years of experience in product management and growth roles across companies such as Picsart, Adobe, and GitHub. During his career to date, he has worked on both the technical and commercial aspects of product development, and is an active developer, speaker and author.
His most recent experience includes serving as both Chief Product Officer and Chief Growth Officer at Picsart. There, he led the company's product direction, marketing, and growth, contributing to the expansion of the all-in-one creative platform for photo, video editing and design tools, which currently serves more than 150 million creators globally.
Prior to Picsart, Imbert held the position of Vice President of Marketing & Growth at GitHub. During his tenure he implemented a Product-Led Growth approach that revitalised the business and yielded a significant increase in revenue. He played a key role in redefining GitHub's product narrative towards an integrated AI platform, with a focus on customer value and business outcomes for the platform's more than 100 million developers.
Imbert also spent 12 years at Adobe, where he launched four new products and established Adobe's first Product Growth team, beginning with Adobe Spark. The model he initiated was subsequently expanded across the Creative Cloud portfolio, contributing to millions in incremental revenue for the company.
Tammy Nam, Chief Executive Officer of Creatopy, said: "Thibault is a visionary and entrepreneurial thinker with a deep understanding of value-driven product experiences and the transformative power of AI to do it. His extensive experience at world-class technology companies, coupled with a passion for building products that customers love, makes him the ideal fit to lead our product and growth initiatives as we enter our next phase of expansion."
Discussing his new role, Thibault Imbert said: "Creatopy already has a fantastic product that I am honoured to work on. We are in a transformative time where AI is fundamentally reshaping industries, and the world of marketing is at the forefront of this change. AI is becoming the new norm, dramatically increasing productivity and opening up new possibilities for marketing teams. I'm thrilled to be joining a team that deeply understands this, and looking forward to bringing amazing, useful products to our customers."
Creatopy, which has teams in the United States, Romania and the United Kingdom, launched in 2021 and raised USD $10 million in Series A financing in 2023. The company's platform is designed to streamline the creation, deployment and measurement of advertising campaigns by integrating design, automation and artificial intelligence features, with the aim of allowing marketers to work more efficiently and effectively.
