Google to roll out enterprise-class testing and personalisation product

Google has announced it will start rolling out a free version of its enterprise-class testing and personalisation product.

Google Optimize 360 is built on Google Analytics and allows businesses to use their existing Google Analytics site data to quickly and easily identify areas of their sites that can be improved upon.

"Companies big and small face the same challenge today. With ever more data flooding in, how do marketers act on all the useful insights they've learned?," Google says in a company blog post.

"Optimize makes it easy to test new online experiences for your customers. It's easy to implement. It's easy to create more personal experiences. And most importantly, it's easy to understand and act on the results," it says.

With Optimize, users can create and deploy A/B, multivariate or redirect site experiments with Google's capabilities:

• Built on Google Analytics. Test what matters. Use your existing Google Analytics goals and metrics to quickly get an experiment up and running.
• Advanced Statistical Modeling. Optimize will model the real-world performance of your experiments for more accurate results.
• Sophisticated targeting tools. Deliver the right experience to customers at the right time with advanced experiment targeting.

"Google Optimize 360 helps you create and test compelling new experiences for your website visitors," the company says.

"A deep integration with Analytics 360 helps you to see exactly how changes to your site influence how customers behave and convert, and to deliver more personal web experiences to every customer from that "front door" greeting through the sale and over again.

Google says the product is ideal for larger enterprises or those businesses with more sophisticated testing and support needs. It's available as part of the Google Analytics 360 suite.