xPressTap today announced the launch of its Tap2App merchant payment solution and pilot program.
With Tap2App, micro-retailers and small business owners can use their smartphones to accept card payments from consumers without attaching a dongle or a portable card reader.
xPressTap's patented technology turns any NFC-enabled smartphone or pad into a virtual card reader and can reduce merchant fees by as much as 25%.
Tap2App is launching initial pilots in Australia and New Zealand together with merchants, as well as alliance and distribution partners.
The Tap2App technology has proprietary payment terminal functionality and chip card (EMV) reading capability that resides in the app, which eliminates the need for separate card readers or mobile Point-of-Sale (mPOS) devices.
The company is on a mission to eliminate the cost and burden of hardware and dongles from the payments process for sellers of all shapes and sizes including micro-merchants such as contractors, food trucks, pop-up shops, charities, outdoor event hosts, self-employed service providers and a variety of on-the-go sellers.
For consumers, there is no need to download an app, the transaction is completed with a simple tap of their contactless payment card directly to the merchant's mobile phone or mobile pad.
Small businesses are the backbone of every economy, yet too many do not want to contend with the cost and hassle of the payments process and the cumbersome hardware.
So much so that a large percentage remain cash only and off the grid, says Joe Lynam, xPressTap CEO.
“We look forward to enabling on-the-go sellers with a convenient, cashless capability using the power and simplicity of their own mobile phone.
Mobile point-of-sale transactions are expected to account for roughly 20% of all global retail transactions made in 2021, and the total value of goods transacted through mPOS devices will exceed $2.3 trillion, according to Juniper Research.
By eliminating the need for a separate mPOS device, xPressTap eliminates friction and makes it possible for anyone to accept money using only a smartphone.
xPressTap has two patents and three International PCT patents pending for their hardwareless technology.
The solution is compatible with all major contactless payment card brands including American Express Expresspay, China UnionPay QuickPass, Discover Zip, MasterCard PayPass and Visa payWave.
Tap2App is a turnkey peer-to-peer and merchant payment solution which supports the broad needs of the small business, complete with a payment gateway and full featured app that supports everything from product catalogues and payment acceptance to inventory tracking, invoicing and receipts.
At the same time, the company offers a white label partner solution and developer SDKs and APIs.