Hoppr has entered a commercial partnership with Fetch TV in Australia, adding audience intelligence to Fetch TV's connected TV advertising offer.
Fetch TV will use HopprTV to bring audience, contextual and behavioural data into its advertising inventory for brands and media agencies buying connected TV campaigns. The arrangement is intended to help advertisers assess which audiences are more likely to be interested in particular products and services.
The agreement comes as competition for connected TV advertising spending intensifies in Australia. Media buyers have increasingly pushed streaming and platform operators to show not just audience scale, but clearer evidence that campaigns are reaching relevant households.
According to the companies, Fetch TV reaches about 2 million people across 650,000 subscribing households in Australia. Its advertising formats span live TV, catch-up services, FAST channels, on-demand streaming and home-screen placements.
The partnership stands out in a local market where advertisers have been shifting budgets from linear TV to internet-delivered viewing on the main screen in the home. For platforms such as Fetch TV, the commercial question is no longer only how much inventory they can sell, but how precisely they can present it to buyers.
Hoppr focuses on the commercial infrastructure behind connected TV advertising. It says it uses device-level viewing signals to generate audience insights for campaign planning and programmatic activation, while allowing customers to retain control rather than handing it to outside platforms.
Market shift
The companies presented the partnership as part of a broader change in how connected TV is bought and sold. Advertisers want fewer wasted impressions and stronger evidence that spending is being directed to households with a higher likelihood of interest.
For Fetch TV, that means adding more data-led segmentation to a platform already built around premium viewing environments. It has positioned itself as an Australian-owned entertainment platform with a large-screen audience engaged across streamed and broadcast content.
George Gelavis, Executive Chair of Hoppr, said the local market had moved into a new stage of development.
"Australia is a market we know well and Fetch already has the audience, the platform environment and the advertising formats," Gelavis said.
He said the significance of the partnership lay in how agencies and brands now assess connected TV inventory.
"Connected TV is entering its next phase and success won't simply be defined by audience scale, but by how well platforms help advertisers understand the value of the audiences they're reaching. Fetch has recognised this shift early and is continuing to evolve its advertising proposition, giving brands and agencies a clearer understanding of the audiences that matter most and greater confidence in every media investment they make," Gelavis said.
Broader expansion
The Fetch TV agreement also adds to Hoppr's work outside Australia as it seeks to build a larger international customer base among pay-TV operators and telecom groups. It recently disclosed an initiative with TIM in Italy and has also worked with Ooredoo Qatar and StarHub in Singapore.
Those relationships point to a strategy centred on supplying operators with tools to make their television audiences more usable for advertisers. In practical terms, that means helping platform owners turn viewing data, ad inventory and distribution control into a more structured advertising business.
Australia presents a useful test case for that approach because it has a fragmented viewing market, strong household take-up of streaming services and an advertising sector accustomed to demanding detailed measurement. As connected TV grows, platforms face pressure from agencies that want digital-style targeting without losing the brand safety and prominence associated with television.
Fetch TV sits between traditional broadcasters, global streaming groups and telecom-backed distribution platforms. Its subscriber base gives it a defined household footprint, while its mix of live and on-demand content creates multiple advertising surfaces for marketers trying to reach viewers through a single interface.
Elsewhere, Fetch TV has said households on its platform spend more than four hours a day on average using the service. That level of engagement is likely to be a key selling point for advertisers assessing the quality of connected TV inventory rather than simply its volume.
For media agencies, the question will be whether the additional layers of audience, contextual and behavioural insight translate into greater confidence in campaign planning and buying. For platform owners, the challenge is to show they can offer that assurance while preserving the viewing experience on the television screen.
Fetch TV is backed by major shareholders including Telstra and has built its business around a home entertainment hub model combining content discovery, aggregation and advertising inventory. The new commercial partnership gives it another way to strengthen that advertising business as buyers ask harder questions about targeting and outcomes in connected TV.
Fetch TV reaches approximately 2 million people across 650,000 subscribing households in Australia.