eCommerce News New Zealand logo
The latest digital commerce news for Kiwi businesses
Partner content
Story image

Interview: Sitecore explains why 'composable' will be the future of the digital experience

By Sara Barker
Tue 23 Nov 2021

A reasonably new term in the IT industry called 'composable' reflects the divergence away from entire technology stacks delivered to an organisation from one vendor and towards a stack from multiple vendors.  This change also reflects that businesses are no longer trying to 'future proof' their technologies in a fast-changing environment that quickly renders functions obsolete or out-of-date. Instead, the entire concept of 'composable' is based on understanding the needs of an organisation right now.

"It's difficult to find one vendor or platform that can do every job, especially when the marketing landscape has exploded in the last decade," says Sitecore's Asia Pacific and Japan VP solution engineering, Nik Hendel.

"So instead of an organisation searching for one technology that does everything, they look at point or best-of-breed solutions for specific needs. A solution can be tailored for a specific problem like content, experience, or commerce - and an organisation would look at a content management system, a personalisation suite, or a commerce tool. This is composable architecture that satisfies an organisation's specific requirements."

Composable architecture gives organisations more freedom to focus on immediate business needs instead of guessing what they might need in the future. This, according to Sitecore, can elevate organisations to outpace their competition by 80% in implementing new features quickly. But, composable means shifting away from monolithic platforms of old.

Hendel uses the example of digital experience platforms (DXPs). They evolved from classic content management like static websites into omnichannel platforms and personalised experience across every channel.

"You want to provide the best experience across these channels, but you need to understand what's relevant for them. Are customers there because they're making a transaction or are they looking at content? It boils down to the data you collect and making sure that you present the right content for those visits."

However, Hendel adds, DXPs commonly include many features that organisations may not use straight away. In contrast, Composable architecture enables businesses to focus on specific toolsets required immediately.

The benefit of composable architecture is that organisations can make sure their toolsets can integrate with other tools and produce results faster. As a result, they can speed up time to implementation and operation. Once the process is complete, organisations then focus on the next potential feature from the same vendor - or an entirely different vendor. That choice of best-of-breed solutions underpins composable architecture.

So how can CIOs manage their technology stack across content, experience, and commerce? Hendel first points to software-as-a-service (SaaS) technologies.

"SaaS prevents businesses from taking on technical debt either in-house or in the solution itself - when the vendor manages it; there's a lot less complexity. However, it's also important to have a clear delineation of responsibilities between businesses and their vendors. Understand what the vendor will take care of and how it provides interaction points for businesses. These could be APIs, for example. 

"It's also important to be able to swap solutions out. If you've found that the vendor doesn't quite fit, or a new technology comes along, it needs to be easy to swap the underlying technology, how it interacts with other technologies, and how it presents to customers. It makes it much much easier to make sure that you as a business understand what's going on, instead of leaving that to a little bit more ambiguous integration or solution where you don't have full control."

"If you're looking at implementing a solution as part of your digital transformation, focus on the business requirements you need right now, rather than a massive five-year-strategy that often results in a lengthy decision-making process. Then focus on tools  - a composable approach enables you to buy a product you need without being tied to a specific vendor."

Your market can change in an instant. Is your organisation ready to adapt?

Get the white paper, Gartner: Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack here.

Related stories
Top stories
Story image
ROI
How to increase the success rate of business data projects
Amid changing economic conditions and uncertainties about supply chains and staff availability, it's never been more important for New Zealand organisations to be innovative.
Story image
InternetNZ
How well do rangatahi understand cyber safety in Aotearoa?
Do rangatahi in Aotearoa understand the importance of being safe online, or has lifelong exposure to the internet resulted in widespread complacency?
Story image
Firewall
Why printing security plays a vital part in keeping Aotearoa safe
While internet printing, mobile printing and other similar technologies have no doubt made things easier to manage, it has also brought a whole new set of problems to the table.
Story image
Google Cloud
Google Cloud to open first cloud region in NZ - among others
Google Cloud has announced plans to bring three new cloud regions, one each in New Zealand, Malaysia and Thailand.
Story image
Sustainability
NZ program recovers and recycles more than 177 tonnes of e-waste
The TechCollect NZ pilot program says its milestone of recovering and recycling more than 177 tonnes of ICT e-waste recognises the efforts of many.
Story image
Customer
OfficeMax NZ sees significant growth through Seismic partnership
OfficeMax New Zealand has announced it has seen a significant increase in customer and sales confidence as a result of Seismic’s digital enablement software.
Story image
Sales
BNZ launches first tap-on-phone point of sale app in NZ
Bank of New Zealand has launched BNZ Pay, an innovative mobile app for retailers that transforms an Android device into a contactless payment terminal. 
Story image
Apps
Freshworks integrates with Google's Business Messages
"The integration with Freshworks makes it fast and easy for businesses to have conversations with their customers within the Google apps."
Story image
ShopBack
Forter and ShopBack enhance partnership to further prevent fraud
Forter and ShopBack have enhanced their partnership with the addition of better eCommerce security solutions for customers.
Story image
CRM
Forrester names Pega a Leader in CRM Solutions 2022 report
Forrester Research has named Pega a Leader among 11 competitors in The Forrester Wave: Core CRM Solutions, Q3 2022 report.
Story image
Facial recognition
Māori data specialists not consulted on facial recognition technology - data sovereignty expert
Māori data specialists are accusing the government of ignoring them while going ahead and expanding the reach of facial recognition technology.
Story image
Wireless
Hands-on review: Jabra Engage 55 wireless headset
We get our hands on a German design professional headset that many knowledge workers could benefit from.
Story image
eCommerce
Marketplacer and Intelligent Reach to help retailers sell online
Intelligent Reach can now support Marketplacer marketplaces that want to sell their products through other places, such as Google and Facebook, eBay and Amazon.
Story image
Cloud
Sitecore caters to modern marketing teams with CMS cloud launch
"Sitecore's move towards a composable SaaS offering for creating and delivering digital experiences is in line with what marketing teams are looking for.”
Story image
Commerce Commission
The NZ TCF endorses move by ComCom to promote TDR dispute scheme
The New Zealand Telecommunications Forum has welcomed the move by the Commerce Commission to further promote customers' access to the Telecommunications Dispute Resolution Scheme (TDR).
Story image
SaaS
OpenText launches new solutions on Salesforce AppExchange
Included in this latest launch is OpenText Core Content, a Content Services platform that customers can leverage to effectively manage their content.
Story image
Digital Journey
NICE unveils new CXone capabilities with latest release
NICE has announced the Summer 2022 release of CXone, which adds new capabilities that enhance journey orchestration and complete performance.
Story image
Revenue
Cisco NZ revenue declines by over $18.5 million - report
Cisco NZ has released its latest financial report, showing the company's total revenue has declined by more than $18.5 million year-over-year.
Story image
Manufacturing
How manufacturers can respond to rapid change with technology
Disruption, innovation, and continual refinement of shop floor processes are driving factors in today’s complex market landscape. 
Story image
Remote Working
Mantel Group continues NZ expansion with Auckland office
"Our desire is to offer real understanding to our New Zealand clients, and help provide solutions that better their business.” 
Story image
Artificial Intelligence
Oracle unveils AI-powered application to automate sales
Oracle has unveiled the next generation of Fusion Sales, an application that automates sales and identifies the opportunities worth pursuing.
Story image
Printers
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Story image
KICKS CREW
KICKS CREW selects Forter to help scale global eCommerce operations
KICKS CREW has selected Forter to help scale its global digital commerce operations.
Story image
Artificial Intelligence
Cyara rolls out comprehensive, automated chatbot feature
Cyara has unveiled new chatbot testing features with the latest release of Cyara Botium, creating a solution for comprehensive, automated chatbot testing and assurance.
Story image
Cloud
Microsoft and Auckland Transport announce new cloud agreement
Auckland Transport (AT) and Microsoft have announced a new cloud agreement aimed at promoting innovation, reducing costs and improving sustainability in transport services.
Story image
Internet
InternetNZ appoints new chief executive. Will take over in October
InternetNZ has announced the appointment of its new chief executive, with Vivien Maidaborn taking over the role from interim chief Andrew Cushen in October.
Story image
Customer experience
BillingPlatform introduces new enhancements to revenue management services
Some of the new developments include hosted payment pages, and new and updated connectors to Salesforce, NetSuite, OneSource, Avalara and other enterprise systems.
Story image
Planning
Digital key for smart investment in public infrastructure for NZ cities
Major public infrastructure projects can better manage risks of cost overruns and delays if they deploy data and digital tools at the earliest planning stages.
Story image
Forrester
SAS is a leader in anti-money laundering - Forrester
The latest Forrester report revealed that SAS received the highest score in the anti-money laundering category of 15 vendors.
Story image
Cybersecurity
eCommerce fraud increasing pressure on businesses margins
It is vital for businesses to maximise the value of every dollar by turning away as many fraudulent actors as possible without blocking good customers."
Story image
Microsoft
Infobip’s SMS and WhatsApp services are now available through Microsoft
Infobip has integrated its WhatsApp and SMS channels through Microsoft Dynamics 365 Sales and Microsoft Dynamics 365 Marketing.
Story image
Ebay
FedEx and eBay team up to boost APAC eCommerce options
FedEx Express' new alliance with eBay enables eBay sellers in APAC to sign up for a FedEx account and access the full spectrum of FedEx e-commerce delivery service options at competitive rates.
Story image
New Zealand
Research finds Kiwis prefer real backdrops in video calls
New research from Natural Paint Co. has found that 74% of Kiwis prefer seeing a natural background behind people during video meetings.
Story image
Sustainability
Visa launches Eco Benefits solutions in Australia and NZ
Eco Benefits is a suite of sustainability-focused solutions that will help Visa cardholders better understand the environmental impact of their payments.
Story image
Social Media
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Story image
Financial results
Facebook NZ financial report reveals notable revenue increase
Revenue from contracts with customers increased by $NZD 1,089,292 compared to 2020's figures.
Story image
Customer
Airwallex launches an online payments app on Shopify
Airwallex has launched an online payments app on Shopify, allowing merchants to integrate a gateway plugin on their online store to accept payments from their global customers.
Story image
Phishing
Akamai research finds PayPal security measures utilised in new phishing scam
New research from Akamai has found that a new threat actor is parasitising benign WordPress sites to execute an extensive PayPal phishing scam.
Story image
Revenue
IBM NZ sees significant revenue increase in latest report
IBM NZ has posted revenue of $172,449,000 for the financial year, according to its latest report, a year-over-year increase of over $47.5 million compared to $124,904,000 in 2020.
Story image
Payments
Tranxactor Group to build customer loyalty with Oracle
Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.
Story image
Enterprise Resource Planning / ERP
Why the right ERP (and partner) is crucial to an innovative and successful business
Enterprise Resource Planning (ERP) is a foundational step to ensuring a robust business model; here's why choosing the right one could be vital to ensuring long-term success and innovative results.