Levanta has raised USD $22 million in a Series B funding round led by Volition Capital, bringing its total funding to more than USD $43 million.
Volition Capital also led Levanta's earlier USD $20 million Series A round, marking its second major investment in the Seattle-based business.
Levanta operates a platform that links brands with creators, publishers and affiliates across online retail channels. The business has expanded from Amazon affiliate marketing into a broader creator commerce platform that also works across Walmart, Shopify and other retail marketplaces.
The latest funding will support further product development and expansion to more retail platforms. Levanta plans to add dozens of additional marketplaces and continue building what it describes as infrastructure for "Creator Commerce Media".
Growth push
Revenue grew 80% year on year in 2026, according to the company. Levanta also said brands using the platform can access more than 90,000 vetted creators, alongside a wider pool sourced through AI-based social discovery tools.
Its service includes creator discovery, partnership management, payments and measurement across channels. Levanta also offers automated product sampling, flat-rate collaborations with affiliate-style measurement, and integrations with ChatGPT and Claude.
The funding comes as retail media businesses seek new ways to acquire customers beyond advertising on their own sites and apps. Levanta is positioning itself within that shift by connecting seller marketing budgets with creators and affiliates that can direct consumers to marketplaces from across the wider internet.
Larry Cheng, Founding Partner at Volition Capital, described the broader market change in the company's terms.
"We're seeing a broader shift as brands and marketplaces increasingly look to creators and affiliates as measurable drivers of demand beyond their owned channels," said Larry Cheng, Founding Partner at Volition Capital. "Levanta has built the infrastructure to connect that demand with commerce at scale, and we believe the opportunity ahead is substantially larger than when we first invested. We're excited to continue partnering with Ian and the team as they deploy that infrastructure across the retail ecosystem to power Creator Commerce Media."
Retail model
Levanta argues that retail media has largely focused on monetising traffic and transactions that already exist on a retailer's own properties. Its concept of Creator Commerce Media extends that model by enabling marketplaces to connect sellers' budgets with external creators, publishers and affiliates that can generate demand off-platform and direct shoppers back to commerce destinations.
The model is designed to create a new source of marketing spend for marketplaces, while giving brands a broader network of creators to work with and offering affiliates more ways to earn from commerce activity.
Ian Brodie, Chief Executive Officer and Co-Founder of Levanta, said the business sees a structural gap between sellers and the creator economy.
"Every marketplace has thousands of sellers that want more customers, and there are millions of creators and affiliates capable of driving those customers," said Ian Brodie, Chief Executive Officer and Co-Founder of Levanta. "The missing piece is infrastructure that connects the two, handles the economics, and accurately measures what happens. That is what we've built."
Employee liquidity
Alongside the financing, Levanta provided cash liquidity to eligible employees after the round closed. The move gives some staff the chance to realise part of the value of their holdings while remaining with the company.
Such arrangements have become more common among venture-backed technology companies, particularly when investors want to retain staff while recognising value creation before any public listing or sale.
Brodie said the step was intended to reward staff who helped build the business.
"We're incredibly proud to provide meaningful cash liquidity to members of our team," said Brodie. "This is a milestone moment for Levanta and it reflects how far the company has come and the value our team has created together. At the same time, it allows us to reward the people who have been instrumental in building the foundation of the business while ensuring they remain deeply aligned with where we're going next as we continue building Levanta for the long term."
Volition Capital manages more than USD $1.7 billion in assets and invests in founder-led software, internet and consumer companies. Its renewed backing highlights investor appetite for businesses that sit between digital advertising, creator marketing and online retail transactions.