Signagelive offers up contextual, responsive digital signage with NFC

Cloud-based digital signage supplier Signagelive is incorporating near field communications into its software to serve up contextual and responsive digital signage.

The new offering, which uses NFC tags and Beacon technology on Signagelive's SoC (System on chip) software, enables end-customers to run interactive digital signage applications on a range of non-PC devices.

The offering will be unveiled on February 12 at the Integrated Systems Europe trade show, in Amsterdam.

Jason Cremins, Signagelive chief executive, says mobile and internet technologies are rapidly evolving and emerging.

"As a result, we are seeing the development of innovative apps to increase user engagement," Cremins says.

"To maintain our position as a top supplier of digital signage technology, we must ensure our paltform seamlessly interfaces with near field communications and location-based technologies.

Cremins says the offering enables customers to take static signage applications into the interactive world, to deliver 'powerful and engaging' digital signage experiences to end customers.

"Using Signagelive, applications such as emergency messaging, triggered live TV and assistive point of sale can be quickly and easily created in a cloud environment," Signagelive says.

Designed in HTML5 for SoC technologies, these eliminate the need for onsite media players and provide a signle management interface for both standard and interactive digital signage applications.

The company says its assisted point of sale application can be used to create an enhanced retail experience for customers to encourage brand loyalty and increase sales.