Spark My Potential... Flagship crowdfunding initiative hits NZ

Spark New Zealand and the Spark Foundation have today announced the launch of a flagship new crowdfunding initiative that will help further the dreams of New Zealanders aspiring to do great things.

The programme, called Spark My Potential, is a zero fees, pledge-based website where selected candidates are able to access expert crowdfunding coaching, opportunities for increased public profile, and – in some cases – topped up funding from Spark.

It’s an extension of the online fundraising platform Givealittle, which Spark Foundation purchased in 2012.

“We’re passionate about New Zealand and we want to support New Zealanders doing amazing things," says Simon Moutter, Managing Director, Spark New Zealand.

"What better way to unleash the potential of New Zealanders than by using digital technology and the power and generosity of the crowd to accelerate success?”

“Givealittle is changing the way New Zealanders fundraise. Since 2012, donations on the site have grown to more than a million dollars a month and we’ve just celebrated our biggest month ever in July.

"We want to build on this incredible platform and do more to help New Zealanders realise their dreams and achieve their goals."

While Givealittle is the fundraising platform for all New Zealanders and a variety of causes, Spark My Potential is a programme where candidates are invited to be involved.

Candidates can express interest in becoming part of Spark My Potential and suitable projects are then put through a selection and coaching process by specialist coaches.

To celebrate the launch of Spark My Potential, Spark has selected a line-up of inaugural participants who will each receive dollar-for-dollar matched funding from today, August 8th, until midnight Sunday 10th of August (or until project targets have been reached).