Vudoo & News Corp Australia win Bronze at WARC Awards

News Corp Australia and in-stream checkout pioneer Vudoo have garnered the Bronze award in the 'Path to Purchase' category at the 2024 WARC Awards for Effectiveness Asia Pacific Region.

The WARC Awards, in association with Cannes Lions, are esteemed globally for recognising excellence in advertising and marketing. This year's competition featured 64 shortlisted campaigns across 12 categories. The accolade for Vudoo and News Corp Australia's Moet & Chandon campaign cements Vudoo's technology as a global leader in frictionless shopping experiences.

The Melbourne-based Vudoo team expressed their excitement and pride over the accolade. "Being recognised on a global scale is an incredible honour and it represents all the hard work the team has put into pioneering solutions that are at the forefront of the eCommerce landscape," stated a Vudoo spokesperson. "This win has fuelled our passion and encourages us to persevere in our efforts to revolutionise eCommerce with our shoppable technology. It not only showcases the future of eCommerce but also highlights our relentless dedication to pushing boundaries in the industry."

The victory is regarded as a testament to the dedication and hard work of both Vudoo and News Corp teams in delivering effective advertising solutions that yield tangible results for their clients and partners. The significance of this award is underscored by the growing importance of seamless shopping experiences in the digital age.

Industry experts suggest that this win could propel Vudoo to further innovate and set new standards in the eCommerce domain. Their recognition at the WARC Awards is likely to enhance their reputation and influence in the highly competitive field of online shopping technologies.