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Adobe unveils Firefly, a family of creative generative AI
Marketing Technologies

Adobe unveils Firefly, a family of creative generative AI

Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.

By Gaurav Sharma • 5 min read • Thu, 23rd Mar 2023
Adobe unveils world's first content supply chain solution
Customer Experience

Adobe unveils world's first content supply chain solution

Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.

By Gaurav Sharma • 4 min read • Thu, 23rd Mar 2023
Accenture, Adobe unlock content supply chain value
Marketing Technologies

Accenture, Adobe unlock content supply chain value

Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.

By Shannon Williams • 3 min read • Thu, 23rd Mar 2023
APAC organisations aren't preparing for a cookieless future - report
Data Analytics

APAC organisations aren't preparing for a cookieless future - report

Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.

By Catherine Knowles • 3 min read • Wed, 15th Mar 2023
IWD 2023: Paving the way for the next generation of female leaders
Marketing Technologies

IWD 2023: Paving the way for the next generation of female leaders

The power of representation in STEM can't be overlooked. Small acts of inclusivity have a lasting impact. Let's foster a more diverse future. #WomenInSTEM.

By Katrina Troughton • 4 min read • Thu, 9th Mar 2023
Adobe reveals findings from its latest Digital Trends Report
Data Analytics

Adobe reveals findings from its latest Digital Trends Report

Leading brands are prioritising investments in content creation capabilities and workflows, according to Adobe's 2023 Digital Trends Report.

By Catherine Knowles • 4 min read • Wed, 1st Mar 2023
Brands investing in content creation and workflow improvements
Marketing Technologies

Brands investing in content creation and workflow improvements

Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.

By Shannon Williams • 3 min read • Fri, 10th Feb 2023
Boomi appoints new dual President & CFO, new CMO
Software-as-a-Service

Boomi appoints new dual President & CFO, new CMO

Boomi, a global SaaS company, has appointed Arlen Shenkman as President/CFO and Alison Biggan as CMO to bolster their leadership team.

By Tom Raynel • 2 min read • Thu, 2nd Feb 2023
Anchora becomes first APAC company to use new Adobe offering
Customer Experience

Anchora becomes first APAC company to use new Adobe offering

Marketing technology consultancy, Anchora, has become the first company in Asia Pacific to use the brand new Adobe Journey Optimiser (AJO).

By Zach Thompson • 3 min read • Tue, 13th Dec 2022
M-Files announces enhanced integration with Adobe Acrobat Sign
Marketing Technologies

M-Files announces enhanced integration with Adobe Acrobat Sign

M-Files partners with Adobe to offer enhanced integration of e-signature solution, Adobe Acrobat Sign, within its document management platform.

By Catherine Knowles • 3 min read • Thu, 24th Nov 2022
Teaming with Wix and introducing the Adobe Express Embed SDK
Marketing Technologies

Teaming with Wix and introducing the Adobe Express Embed SDK

Wix users can use the Wix Media Manager to polish their images for their web pages and, through integration with Adobe Express.

By Nadine Rogers • 3 min read • Fri, 21st Oct 2022
Adobe empowers creators and brands with Substance 3D updates
Semiconductors

Adobe empowers creators and brands with Substance 3D updates

Adobe announces new innovations across its Substance 3D tools, empowering creators and brands to create immersive 3D content and metaverse experiences.

By Catherine Knowles • 4 min read • Thu, 20th Oct 2022
Bringing the next wave of Artificial Intelligence to Creative Cloud
Marketing Technologies

Bringing the next wave of Artificial Intelligence to Creative Cloud

From the launch of Photoshop to the rise of 3D, Adobe has a 40-year history of helping lead the creative community through technological transformations.

By Nadine Rogers • 4 min read • Thu, 20th Oct 2022
Adobe partners with Leica and Nikon to implement content into cameras
Marketing Technologies

Adobe partners with Leica and Nikon to implement content into cameras

Adobe has partnered with Leica and Nikon to implement provenance technology into their cameras, increasing trust in digital work.

By Nadine Rogers • 4 min read • Thu, 20th Oct 2022
Adobe Creative Cloud adds innovative new AI capabilities
Marketing Technologies

Adobe Creative Cloud adds innovative new AI capabilities

Adobe has announced new AI features for its Creative Cloud apps and Adobe Express, aimed at increasing creativity and efficiency.

By Nadine Rogers • 4 min read • Thu, 20th Oct 2022
Adobe Express innovations make content creation easy and productive
Marketing Technologies

Adobe Express innovations make content creation easy and productive

Adobe Express leverages decades of Adobe innovation to empower users to build content that stands out with high-quality.

By Nadine Rogers • 3 min read • Thu, 20th Oct 2022

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Techcombank partners with Adobe to hyper-personalize banking
Digital Transformation

Techcombank partners with Adobe to hyper-personalize banking

Techcombank's partnership with Adobe will make it the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real-time.

By Gaurav Sharma • 3 min read • Fri, 25th Nov 2022