Advertising Technologies (Adtech) stories - Page 16
Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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martech
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techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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marketing
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
Moloco launches updates to Cloud Demand-Side Platform
Tue, 19th Apr 2022
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martech
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ai
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cloud services
The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign UI/UX, and ad creation.
Study: Rideshare apps hungry for customers personal data
Fri, 28th Jan 2022
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martech
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data privacy
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cloud services
Data has revealed the most data-hungry rideshare apps on the market, along with other surprising results around their safety and reliability.
Snowflake launches Media Data Cloud, a collaboration tool for media and advertising
Wed, 20th Oct 2021
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data analytics
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martech
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risk & compliance
Snowflake has launched Media Data Cloud, allowing businesses to unlock data for identity, insights, activation and measurement in the advertising industry.
Twitter trials new advertising system in tweet conversations
Mon, 18th Oct 2021
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martech
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social media
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x
Twitter tests new ad format, inserting ads under tweet replies, offering more opportunities for businesses and more ad saturation for users.
The Trade Desk launches media trading platform for online marketers
Tue, 13th Jul 2021
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martech
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marketing
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adtech
The Trade Desk Australia and New Zealand general manager James Bayes says that the news will help local marketers in ANZ deliver better results.
How CleverTap can fuel your organisation's growth and drive customer retention
Thu, 27th Aug 2020
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martech
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marketing
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opinion
CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.
3.96 billion people now use social media
Mon, 27th Jul 2020
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martech
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social media
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hootsuite
Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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martech
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adtech
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returns
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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martech
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hybrid & remote work
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google
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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adtech
Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.
Festive tear-jerkers top YouTube ad leaderboards
Tue, 23rd Jul 2019
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martech
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apple
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government
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.
NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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martech
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iab
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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marketing
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Personalised advertising continues to flourish
Thu, 27th Jun 2019
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cx
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martech
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marketing
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
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martech
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digital entertainment
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marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
How to make Google Ads campaigns work for your business
Tue, 26th Feb 2019
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martech
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google
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adtech
Businesses can waste thousands on Google Ads without clear strategies. Insight Online's Kim Voon offers tips to maximise ROI, even with limited budgets.
Popular Android apps track users and violate Google's policies
Wed, 20th Feb 2019
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martech
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google
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adtech
Thousands of popular Android apps are violating Google's policies by tracking users with persistent identifiers, according to AppCensus and Sophos.
Digital advertising not a 'black hole' of distrust, says marketing expert
Fri, 23rd Nov 2018
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digital signage
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martech
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marketing
While New Zealanders distrust digital advertising due to things like online ad fraud, it doesn't have to be that way.