Advertising Technologies (Adtech) stories - Page 17
Wellington adtech firm Postr goes global
Thu, 20th Sep 2018
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uc
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martech
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commerce systems
Wellington's adtech firm Postr goes global with contracts in Indonesia, Germany, and Portugal, expanding its team and quadrupling monthly revenue.
Google Marketing Platform bridges gap between analytics & marketing
Mon, 30th Jul 2018
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martech
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google
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marketing
Google has bridged the gap between DoubleClick Digital Marketing and its Google Analytics 360 Suite through a single solution.
Adobe brings analytics to paid search campaigns with new integrations
Fri, 18th May 2018
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data analytics
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martech
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planning
The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.
Online retail giant's Australia launch shakes local market
Tue, 1st May 2018
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martech
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online shopping
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seo
Zara's launch of its online store in Australia has caused local retailers to dramatically increase their ad spend, according to data from SEMrush.
Report: Is social media marketing worth the hype?
Mon, 23rd Apr 2018
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data analytics
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martech
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planning
A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.
BNZ's 'bank of you' ad gets a little too personal
Mon, 22nd Jan 2018
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martech
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bnz
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adtech
BNZ's 'Bank of You' ad, using personal names from TVNZ OnDemand accounts, sparks privacy debates, leading to a review of TVNZ's Privacy Policy.
NEXT brings practical advice and bold ideas to IT industry leaders
Tue, 5th Dec 2017
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converged infrastructure
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martech
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multi-cloud
Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.
Luck running out for Kiwi companies using Facebook for free
Mon, 13th Nov 2017
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martech
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facebook
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social media
Kiwi businesses using Facebook for free will see a decrease in advertisement and follower engagement, warns a new survey by Mosh.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
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digital signage
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martech
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adobe
Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.
Blockchain startup BitClave wants to change the search engine game
Thu, 31st Aug 2017
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digital signage
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blockchain
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martech
By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.
Gamers, forget your enemies because burgers are now targeting you
Fri, 18th Aug 2017
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gaming
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martech
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digital entertainment
After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.
Kiwi digital agency roars at Cannes Lions
Mon, 26th Jun 2017
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martech
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resn
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adtech
The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.
Marketers need to catch up with changes in media consumption trends – Adobe
Thu, 25th May 2017
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martech
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cloud services
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adobe
Adobe's latest report highlights a significant gap between Australian marketers' self-perceptions and consumer expectations in digital advertising.
Advertising about to get a whole lot more targeted with new partnership
Mon, 15th May 2017
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martech
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partner programmes
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marketing
Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.
Adobe launches Experience cloud; announces collaboration with Microsoft
Mon, 3rd Apr 2017
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data analytics
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martech
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planning
Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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marketing
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techday
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.
An app for ads on your phone? Kiwi company spreads its wings
Tue, 17th Jan 2017
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martech
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marketing
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postr
Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
Salesforce is 'empowering marketers' with new Krux innovations
Tue, 10th Jan 2017
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data analytics
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martech
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cdp
Salesforce unveils new innovations to its Marketing Cloud after acquiring leading data management platform Krux.
Waikato big data firm connects Kiwi businesses to China
Tue, 13th Dec 2016
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data analytics
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martech
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planning
A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.