eCommerceNews New Zealand - Technology news for digital commerce decision-makers

Advertising Technologies (Adtech) stories - Page 20

Larry page google

Google posts “strong start” to 2013

Fri, 19th Apr 2013
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martech
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google
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adtech
Google reports a strong start to 2013 with revenues rising 31% to USD $13.97 billion, despite slightly missing Wall Street forecasts.
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Fastest growing online jobs in 2012

Thu, 31st Jan 2013
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hyperscale
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public cloud
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martech
Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.
Screen shot 2012 12 20 at 1

Charlie Bit My Finger video…

Thu, 20th Dec 2012
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martech
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youtube
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adtech
Charlie Bit My Finger, the 2007 viral sensation, has hit over half a billion views, netting the Davies-Carr family up to GBP £100,000 in advertising revenue.
Online video trends tubemogul brightcove video stream id25514241

Global online video market to hit US$37 billion by 2017

Tue, 27th Nov 2012
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martech
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digital entertainment
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google
Video services delivered online will account for 10% of total TV and video revenues before the end of the decade.
Instapaper

Android App of the Week - Instapaper

Thu, 25th Oct 2012
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martech
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download
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instapaper
Instapaper is the ultimate Android app to save and read web pages offline, perfect for those moments when you're on the go. Get it now for just USD $3.96!.
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Google moves threaten independent legal counsel

Fri, 12th Oct 2012
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martech
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google
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government
Google's new ad policy bans a multi-national legal firm from promoting their services, suggesting people don't need legal counsel, sparking industry debate.
Rockapprotator

Android App of the Week - The Rock FM

Thu, 11th Oct 2012
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martech
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the rock fm
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photography
The Rock FM has launched its own Android app, offering live streaming, music news, and endless funny content—perfect for fans on the go.
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Facebook searching for Google war

Mon, 17th Sep 2012
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martech
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personalisation
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cdp
Social networking site could capture 50% of global search market over the next few years through a new 'Social Search' era according to latest findings.
Nokia phones

NZ's mobile ad spending increases

Mon, 27th Aug 2012
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uc
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martech
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interactive
Kiwi mobile advertising expenditure continues to grow as specialist mobile media companies descend on the New Zealand market.
Trade me logo 5

Trade Me beats profit forecast

Wed, 22nd Aug 2012
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martech
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e-commerce
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trade me
Kiwi online trading company reports maiden full-year profit, with long-term targets also on track thanks to increase in mobile phone trading.
200 square

Online agency sells $13m of property in 9 months

Fri, 13th Apr 2012
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martech
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adtech
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kiwi
In just nine months, online real estate agency 200 Square has sold NZD $13 million worth of property, revolutionising the industry with its innovative platform.
Nielsen table1

Ads on mobile devices are the least trusted by consumers: Nielsen

Thu, 12th Apr 2012
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martech
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apple
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mobility
Nielsen's study reveals mobile ads are the least trusted by consumers, with traditional media like TV and newspapers still leading.
Bus ad page 2

Bus stop ad can only be seen by girls

Wed, 22nd Feb 2012
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martech
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adtech
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women in technology
Plan UK has launched a bus stop ad in Oxford Street that uses facial recognition to show content only to women, highlighting the campaign for girls' rights.
Online spend graph

Mobile ads have 'enormous potential'

Wed, 15th Feb 2012
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martech
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pwc
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spending
A PwC report for IABNZ reveals New Zealand's mobile ad spend at NZD $632,092 in 2011, 0.18% of total online ad spend, with massive growth potential.
Online ads1

News publishers not matching ads to readers

Tue, 14th Feb 2012
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martech
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google
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apple
In-house ads are taking up the majority of space on mainstream news sites, as publishers struggle to convince advertisers to make the leap from print.
Steve jobs android ad

Steve Jobs Android ad: homage or horror?

Fri, 3rd Feb 2012
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martech
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apple
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mobility
A Taiwanese firm's ad with a Steve Jobs lookalike promoting an Android product has sparked outrage for tastelessness.
Samsung apple ad

Apple fans get 'Samsunged' in new ad

Mon, 23rd Jan 2012
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martech
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apple
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samsung
Samsung teases Apple fans in new ad, sparking rivalry before the Super Bowl. Could we just got Samsunged become the next catchphrase?.
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Online ad spend continues to grow

Tue, 29th Nov 2011
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martech
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interactive
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adtech
NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.
Qantas plane

How not to run a Twitter campaign

Wed, 23rd Nov 2011
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martech
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qantas
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airlines
Qantas' ill-timed #QantasLuxury Twitter campaign backfires amid industrial disputes, drawing backlash from frustrated passengers and viral ridicule.
Ring bell for attention sign

Seven tips for marketing your small business

Thu, 10th Nov 2011
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edutech
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data analytics
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martech
You may not be a sales guru, but with a little planning you can make sure your company gets the attention it deserves.