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B2B Marketing Stories - Page 8

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B2B Marketing stories

Martech expert reveals the 'customer decisioning blueprint'
Data Analytics

Martech expert reveals the 'customer decisioning blueprint'

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

By Satya Upadhyaya • 7 min read • Thu, 18th Dec 2025
B2B buyers rebel against 'discovery theatre' sales
Virtualisation

B2B buyers rebel against 'discovery theatre' sales

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

By Shannon Williams • 4 min read • Wed, 17th Dec 2025
Jellyfish names Maria Africa to lead ANZ paid media
Data Analytics

Jellyfish names Maria Africa to lead ANZ paid media

Jellyfish names Maria Africa senior director of paid media for Australia and New Zealand as it accelerates AI-driven marketing growth.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Real people, real numbers: Why phone verification is your new trust filter
Digital Transformation

Real people, real numbers: Why phone verification is your new trust filter

Phone numbers are becoming the new trust filter, helping businesses block fraud, cut wasted messages and secure real, reachable customers.

By Edmund Ng • 4 min read • Wed, 10th Dec 2025
Stop falling into the trap of tech for tech's sake
Customer Experience

Stop falling into the trap of tech for tech's sake

While 72% of Singaporeans see benefits in AI, just 26% feel knowledgeable, as APAC marketers urged to use AI purposefully for growth, not tech for tech's sake.

By Joseph McCarthy • 4 min read • Thu, 20th Nov 2025
Tech marketing in 2025 shifts to strategy & messaging clarity
Marketing Technologies

Tech marketing in 2025 shifts to strategy & messaging clarity

In 2025, tech firms shift marketing focus from volume to clarified strategies, stronger positioning and executive-led messaging for greater commercial impact.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Hivekind AI launches PR Agent to streamline B2B media relations
Marketing Technologies

Hivekind AI launches PR Agent to streamline B2B media relations

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

By Sean Mitchell • 3 min read • Mon, 17th Nov 2025
Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences
Customer Experience

Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
Forrester predicts AI errors to cost B2B firms over USD $10 billion
Robotic Process Automation

Forrester predicts AI errors to cost B2B firms over USD $10 billion

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By Sean Mitchell • 3 min read • Fri, 7th Nov 2025
monday.com launches playful AI campaign to combat workplace angst
Marketing Technologies

monday.com launches playful AI campaign to combat workplace angst

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

By Sean Mitchell • 4 min read • Thu, 6th Nov 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025

Stories from Other Regions

B2B Marketing stories

UK SMEs eye growth but struggle to keep pace with AI
Data Analytics

UK SMEs eye growth but struggle to keep pace with AI

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

By Catherine Knowles • 5 min read • Fri, 19th Dec 2025
Demand Spring & Brandlight partner on AI search visibility
Data Analytics

Demand Spring & Brandlight partner on AI search visibility

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

By Jake MacAndrew • 3 min read • Fri, 12th Dec 2025
MetadataONE platform launched with F1 Academy sponsorship reveal
Customer Relationship Management

MetadataONE platform launched with F1 Academy sponsorship reveal

Metadata.io launches AI-powered MetadataONE platform for rapid digital marketing and announces sponsorship with F1 Academy driver Nicole Havrda.

By Sean Mitchell • 2 min read • Fri, 21st Nov 2025
StackAdapt adds Lead Forensics data to enhance global ABM reach
Marketing Technologies

StackAdapt adds Lead Forensics data to enhance global ABM reach

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

By Sean Mitchell • 2 min read • Wed, 19th Nov 2025
Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025
Qualtrics appoints ROI·DNA to drive global digital campaigns
Customer Experience

Qualtrics appoints ROI·DNA to drive global digital campaigns

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

By Melvin Hipolito • 3 min read • Thu, 25th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025