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Proofpoint to buy Varonis in USD $6.3 billion deal
Data Protection

Proofpoint to buy Varonis in USD $6.3 billion deal

Varonis shareholders will receive USD $49.75 a share in cash, valuing the data security group at a 52% premium and taking it private.

By Sean Mitchell • 4 min read • Last week
DataMasque joins MAS PathFin.ai for privacy-preserving AI
Risk & Compliance

DataMasque joins MAS PathFin.ai for privacy-preserving AI

Financial firms can now assess privacy-preserving AI tools faster as DataMasque joins MAS's PathFin.ai library to mask sensitive customer data.

By Sean Mitchell • 3 min read • Last week
Data Governance in the AI Era: Why One-Off Projects Fail
Data Analytics

Data Governance in the AI Era: Why One-Off Projects Fail

AI pilots are stalling because weak data quality and unclear ownership keep organisations from turning governance spend into measurable gains.

By Bobby Joseph • 8 min read • Last week
Amperity launches Pér AI agent for marketing workflows
Customer Relationship Management

Amperity launches Pér AI agent for marketing workflows

The tool aims to cut delays between analysis and campaign action, letting marketers approve AI-suggested steps inside existing systems.

By Mara Sugue • 4 min read • Last week
AI in Retail is Only as Good as its Data Foundation
Customer Relationship Management

AI in Retail is Only as Good as its Data Foundation

Retailers risk losing customer loyalty to AI agents unless they clean and enrich data, as BCG says GenAI browser traffic to US sites is up 4,700%.

By Greg Brown • 4 min read • Last week
Fujitsu launches retail AI trial for seven Japanese firms
Manufacturing

Fujitsu launches retail AI trial for seven Japanese firms

The pilot aims to help retailers turn sales and customer data into faster decisions on stock, layouts and planning, Fujitsu said.

By Mara Sugue • 3 min read • Last week
Euromonitor adds Passport Connect to AI assistants
Enterprise Resource Planning

Euromonitor adds Passport Connect to AI assistants

The move could let clients blend Euromonitor research with their own data inside AI tools, speeding decisions and widening use beyond the portal.

By Raphael Veloso • 3 min read • This month
How to Choose the Right Email Verification API: A Buyer's Guide
Customer Relationship Management

How to Choose the Right Email Verification API: A Buyer's Guide

Bad email data can quietly damage deliverability, campaign reporting and revenue unless businesses pick an API that fits their workflows.

By Bobby Joseph • 6 min read • This month
Data Deduplication in the Era of Big Data: Challenges and Solutions
Disaster Recovery

Data Deduplication in the Era of Big Data: Challenges and Solutions

Duplicate records are inflating storage bills, slowing pipelines and skewing reports as organisations pull in data from ever more systems.

By Shivani Pimpili • 5 min read • This month
Advise names Matthew Peat as Chief Category & Growth Officer
Data Analytics

Advise names Matthew Peat as Chief Category & Growth Officer

His appointment comes as consumer goods suppliers seek better visibility on sales, inventory and customer data across fragmented retail networks.

By Raphael Veloso • 3 min read • This month
DataCebo launches SDV 2.0 for synthetic enterprise data
Data Protection

DataCebo launches SDV 2.0 for synthetic enterprise data

Keeping customer and transaction data in-house, the software aims to cut the need for copied databases as firms train AI models.

By Raphael Veloso • 4 min read • This month
Gainsight links Salesforce Agentforce & Slack to data
Software-as-a-Service

Gainsight links Salesforce Agentforce & Slack to data

Sales and customer success teams can now see renewal risks and expansion signals in Slack and Salesforce without switching systems.

By Mara Sugue • 4 min read • This month

Stories from Other Regions

Customer data stories

Gen Z in Australia: Why Customer Data Quality Matters
Customer Relationship Management

Gen Z in Australia: Why Customer Data Quality Matters

Poor customer records are distorting Gen Z marketing in Australia, driving wasted messages, failed deliveries and weaker segmentation.

By Shivani Pimpili • 8 min read • Yesterday
Lead Velocity warns firms on cyber risks in marketing tools
Customer Relationship Management

Lead Velocity warns firms on cyber risks in marketing tools

A cyber breach can now distort ad spend, customer data and campaign performance if businesses fail to lock down marketing systems.

By Joseph Gabriel Lagonsin • 5 min read • Last week
Australian privacy reforms to upend marketing activities
Customer Relationship Management

Australian privacy reforms to upend marketing activities

Most common marketing tasks could become costlier or less effective, as a privacy review says the reforms would hit 31 of 32 activities.

By Sofiah Nichole Salivio • 4 min read • Last week
Generative AI lifts Canadian holiday email orders fourfold
Personalisation

Generative AI lifts Canadian holiday email orders fourfold

Canadian marketers saw generative AI emails deliver four times the order and conversion rates over the holiday peak, according to Mailchimp data.

By Raphael Veloso • 3 min read • This month
Attentive adds AI tools to sharpen marketing targeting
Generative AI

Attentive adds AI tools to sharpen marketing targeting

Brands using Attentive's platform should be able to target shoppers more precisely as new AI tools turn purchase signals into audience segments and reports.

By Joseph Gabriel Lagonsin • 4 min read • This month
Why telecommunications subscriber records need zero standing privilege
Data Protection

Why telecommunications subscriber records need zero standing privilege

Singapore regulators are pressing firms to stop using identity numbers for authentication as leaked telecom records can fuel years of impersonation fraud.

By Takanori Nishiyama • 2 min read • This month