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Why digital marketing is the new traditional marketing
Marketing Technologies

Why digital marketing is the new traditional marketing

Digital marketing eclipses old ways, becoming the standard in a tech-led era of omnipresent consumer connection.

By Staff Writer • 4 min read • Tue, 15th Mar 2016
The importance of a data management platform
Marketing Technologies

The importance of a data management platform

Consumer levels of digital media consumption are on the rise, so it's more important than ever that businesses use a data management platform.

By Shannon Williams • 2 min read • Tue, 8th Mar 2016
Why Facebook sees sports as the next big opportunity in digital media
Marketing Technologies

Why Facebook sees sports as the next big opportunity in digital media

Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.

By Matthew Bailey • 2 min read • Tue, 8th Mar 2016
Three ways emoji are changing social marketing
Marketing

Three ways emoji are changing social marketing

The rise of emojis is changing the game for social marketers, offering richer insights, visual storytelling, and branding potential.

By Jennifer Polk • 3 min read • Mon, 7th Mar 2016
Data analytics, mobility and cloud accelerating business decisions
Data Analytics

Data analytics, mobility and cloud accelerating business decisions

The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.

By Shannon Williams • 2 min read • Wed, 2nd Mar 2016
CX solutions a 'substantial' opportunity, says new report
Customer Experience

CX solutions a 'substantial' opportunity, says new report

Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.

By Shannon Williams • 2 min read • Tue, 1st Mar 2016
Records tumble at TechDay: Our biggest week ever
Marketing

Records tumble at TechDay: Our biggest week ever

February was a monumental month for TechDay, with seven websites out of 12 hitting all-time records. The rest smashed their respective targets.

By Ashton Young • 2 min read • Mon, 29th Feb 2016
How exactly do you bridge the digital skills gap?
Marketing

How exactly do you bridge the digital skills gap?

Teradata urges industries to close the digital skills gap by fostering martech experts, retraining staff, and curricular collaborations.

By Shannon Williams • 3 min read • Tue, 23rd Feb 2016
Ticket to success? Getting to know your customers
Unified Communications

Ticket to success? Getting to know your customers

Marketers struggling to personalize campaigns due to overwhelming amount of customer info, says Teradata Marketing Applications.

By Catherine Knowles • 3 min read • Thu, 18th Feb 2016
How to strike the delicate balance between technology, marketing, and sales
Marketing Technologies

How to strike the delicate balance between technology, marketing, and sales

Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.

By Staff Writer • 4 min read • Thu, 24th Dec 2015
Noel Leeming launches machine-learning sales tool
Noel Leeming

Noel Leeming launches machine-learning sales tool

With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.

By Shannon Williams • 2 min read • Mon, 14th Dec 2015
Predictive analytics: Underrated and underutilised
Customer Relationship Management

Predictive analytics: Underrated and underutilised

Predictive analytics, a game changer in business, remains underexploited, even as it offers solutions for risk, marketing, and pricing.

By Catherine Knowles • 2 min read • Fri, 11th Dec 2015
Real-time look at digital strategy vital, says Ovum
Marketing Technologies

Real-time look at digital strategy vital, says Ovum

Ovum highlights the integration of digital strategy in core business functions, where real-time adaptation is crucial for success.

By Shannon Williams • 2 min read • Mon, 23rd Nov 2015
ANZ CIOs leading digital transformation
Data Analytics

ANZ CIOs leading digital transformation

BI, analytics and cloud top the list of priorities for IT spending for local CIOs, while digital transformation is foremost in many CIOs minds.

By Heather Wright • 4 min read • Wed, 28th Oct 2015
Mobile advertising analytics company opens Sydney office
Data Analytics

Mobile advertising analytics company opens Sydney office

Marchex has expanded its Australian presence with a new office in Sydney, and has extended its technology facilities to support growing demand.

By Catherine Knowles • 2 min read • Tue, 27th Oct 2015
Microsoft to partners: Build your own IP
Microsoft

Microsoft to partners: Build your own IP

Building and monetising your own IP is a crucial factor in the success of channel partners, Microsoft says, with the company outlining some options.

By Heather Wright • 4 min read • Wed, 2nd Sep 2015
Australia 'clear leader' in digital marketing performance
Marketing Technologies

Australia 'clear leader' in digital marketing performance

Not only are marketers in Australia leading the digital marketing charge, but they are also beginning to pull away from other regions.

By Shannon Williams • 3 min read • Thu, 20th Aug 2015

Stories from Other Regions

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