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Marketing Stories - Page 65

Kiwi Stories

Marketing stories

Misunderstanding millennials: why businesses need to understand what drives this lucrative market
Marketing

Misunderstanding millennials: why businesses need to understand what drives this lucrative market

New study dispels myths about millennials, underscoring the need for businesses to grasp their true preferences and habits for market success.

By Kai Ping Lew • 2 min read • Tue, 30th May 2017

Global Stories

Marketing stories

Cadence is key to being heard - Fairfax Media CMO
Marketing Technologies

Cadence is key to being heard - Fairfax Media CMO

Changes in the media industry are forcing organisations like Fairfax Media to rethink their business strategy and monetisation methods.

By Kai Ping Lew • 4 min read • Tue, 30th May 2017
Adobe Symposium 2017 kicks off at Sydney Opera House
Customer Relationship Management

Adobe Symposium 2017 kicks off at Sydney Opera House

The event will see over 2000 attendees from more than 25 brands discussing how they can use customer experience to differentiate themselves.

By Kai Ping Lew • 3 min read • Wed, 24th May 2017
Advertising about to get a whole lot more targeted with new partnership
Marketing Technologies

Advertising about to get a whole lot more targeted with new partnership

​Swirl Networks and AccuWeather have partnered to bring advanced, real-time weather targeting capabilities to indoor mobile location marketing.

By Ashton Young • 2 min read • Mon, 15th May 2017
Menlo Security's global team walks away with two Stevie awards
Malware

Menlo Security's global team walks away with two Stevie awards

Menlo Security and Thought Marketing win two bronze Stevie awards at the American Business Awards. Great teamwork and innovation.

By Sara Barker • 2 min read • Wed, 10th May 2017
Inbound marketing 101 – HubSpot COO on engaging the modern human in your business
Data Analytics

Inbound marketing 101 – HubSpot COO on engaging the modern human in your business

For businesses navigating the digital age, inbound marketing is key. HubSpot COO JD Sherman discusses its evolution, benefits, and effective strategies.

By Kai Ping Lew • 4 min read • Mon, 8th May 2017
Young photography gear retailer uses social media to engage customers
Partner Programmes

Young photography gear retailer uses social media to engage customers

Photogear, a nascent photo retailer, thrives on social media, bonding with customers through authentic, engaging content.

By Kai Ping Lew • 2 min read • Fri, 28th Apr 2017
Sales and Marketing Jam set to inspire Wellington, Christchurch, Auckland
Wireless Networks

Sales and Marketing Jam set to inspire Wellington, Christchurch, Auckland

The Sales and Marketing Jam is an event hosted by the Kiwi Landing Pad to allow professionals based in the US to share their experience firsthand.

By Kai Ping Lew • 2 min read • Wed, 19th Apr 2017
Adobe launches Experience cloud; announces collaboration with Microsoft
Data Analytics

Adobe launches Experience cloud; announces collaboration with Microsoft

Adobe has unveiled its new Adobe Experience Cloud, which aims to enhance customer experiences and embrace digital disruption.

By Sara Barker • 3 min read • Mon, 3rd Apr 2017
Founder of Europe-based AdBooba is eyeing to expand in India
Marketing

Founder of Europe-based AdBooba is eyeing to expand in India

AdBooba has delivered over five billion impressions resulting in over 10k conversions across 16 countries so far.

By Ashton Young • 2 min read • Tue, 28th Mar 2017
Rotorua business scores Google Partner qualification
Marketing Technologies

Rotorua business scores Google Partner qualification

A Rotorua digital marketing firm celebrates as the sole Google Partner in the area, exemplifying exceptional AdWords prowess and client growth.

By Sam Worthington • 2 min read • Mon, 13th Mar 2017
Brother AU shares most successful reseller promotion to date
Network Infrastructure

Brother AU shares most successful reseller promotion to date

​Brother Australia recently celebrated the success of their award-winning 2015 channel sales '100K Prize Giveaway' promotion.

By Ashton Young • 2 min read • Wed, 22nd Feb 2017
Social media takes over TV as key influencer of consumers
Marketing Technologies

Social media takes over TV as key influencer of consumers

Social media has overtaken TV as the key influencer in consumer decision making, according to a report by Teradata.

By Shannon Williams • 3 min read • Thu, 16th Feb 2017
Where is virtual reality headed in 2017?
AR, VR & Metaverse

Where is virtual reality headed in 2017?

It is anticipated that in 2017, there will be a wave of 360° content making an appearance as brands take the VR plunge.

By Shannon Williams • 3 min read • Thu, 9th Feb 2017
New year, new you? How to get your business in the spotlight
Marketing Technologies

New year, new you? How to get your business in the spotlight

If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there's hope for you yet.

By Ashton Young • 3 min read • Wed, 25th Jan 2017
Salesforce kicks off 2017 with major new Spring release
Data Analytics

Salesforce kicks off 2017 with major new Spring release

Salesforce recently made their release notes officially available, and there is little doubt that Spring '17 is a big update.

By Ashton Young • 3 min read • Fri, 20th Jan 2017
An app for ads on your phone? Kiwi company spreads its wings
Marketing Technologies

An app for ads on your phone? Kiwi company spreads its wings

​Who would have thought that people would be willing to download an app that displays ads on their phones? Postr has secured $3m investment into APAC.

By Ashton Young • 3 min read • Tue, 17th Jan 2017

Stories from Other Regions

Marketing stories