Optimizely stories - Page 2
Optimizely leaders predict AI surge & focus on customer loyalty in 2024
Wed, 27th Dec 2023
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cx
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martech
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ai
Optimizely chiefs expect AI uprising and increased customer loyalty focus in 2024.
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Valtech launches connector bridging Salesforce Commerce Cloud and Optimizely for retailers
Fri, 13th Oct 2023
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data analytics
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martech
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retailtech
Valtech debuts a connector that bridges Salesforce Commerce and Optimizely for seamless digital retail experiences.
Optimizely releases new operating system for marketers
Fri, 13th Oct 2023
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saas
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digital marketing
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integration
Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.
Optimizely announces integration with Google Cloud LLM
Fri, 1st Sep 2023
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public cloud
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cx
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martech
With this integration, Optimizely's customers and product engineering teams gain direct access to Google Cloud's cutting-edge foundational models.
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Optimizely hires Rupali Jain as Chief Product Officer
Wed, 3rd May 2023
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ai
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microsoft
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qualtrics
Optimizely, a leading digital experience platform provider, has hired Rupali Jain as new Chief Product Officer to drive innovation and growth.
Optimizely DXP drives US$2.2 million savings, says Forrester
Fri, 6th Jan 2023
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digital transformation
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ecm
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cx
According to a total economic impact study from Forrester, customers can realise a 370% ROI after deploying the DXP, with a payback period of eight months.
Optimizely and Orchard partner to scale marketing experimentation
Tue, 13th Sep 2022
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crm
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cx
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martech
Optimizely has announced a partnership with Orchard to help marketers and organisations scale experimentation through a mix of strategy and platform.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Thu, 24th Mar 2022
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cloud services
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b2b marketing
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gartner magic quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
Optimizely launches integrated version of specialised products
Thu, 23rd Dec 2021
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digital marketing
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b2b
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optimizely
Optimizely integrates B2B Commerce Cloud & Content Cloud products to help brands reach larger audiences with sophisticated content strategies.
Optimizely improves customer experience outcomes with Welcome acquisition
Tue, 7th Dec 2021
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crm
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data analytics
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cx
Optimizely to acquire Welcome, merging content marketing, resource management, and digital asset capabilities to enhance customer experience.
Optimizely welcomes Donna Wilczek to board of directors
Wed, 16th Jun 2021
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board of directors
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experience business
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optimizely
Wilczek, who joins as the company’s first independent director, is currently senior vice president of product strategy and innovation at Coupa Software.
Two redesigns, one winner: Tailoring processes to customer preferences
Wed, 22nd Aug 2018
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digital transformation
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cx
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martech
For a product redesign to be successful, a meticulous rollout is required, coupled with a thorough understanding of your customer base.
Interview: Booktopia on data experimentation & the future of traditional bookshops
Tue, 3rd Oct 2017
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devops
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apm
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ecommerce
A vital component in meeting our customers’ needs and wants has been establishing a culture of experimentation.