Social media consultancy Conversologie announced that it has been selected as Hootsuite's first digital services partner in New Zealand.
The announcement was made at the two companies' first social media meetup, which took place in Auckland at The Common in Parnell.
Recently recognised as a leader in the industry research and advisory firms by Forrester, Hootsuite is the world's most widely used platform for social media management.
It is used by over 15 million people and trusted by more than 800 of Fortune 1000 companies.
Auckland-based Conversologie was established in 2012 and includes Unitec, SAS Sport, MITE, Rocketshp, CDANZ, and NZIE among its clients.
Jam Mayer, founder of Conversologie and chief conversologist, says the tie-up with Hootsuite will enhance its offering to Kiwi companies.
“At Conversologie, we are passionate about helping Kiwi businesses, from startups to marketing agencies and large organisations, to transform their potential through social media. We believe that every click should move you forward.
“We are honoured to become Hootsuite's first digital services partner in New Zealand. This means we can give businesses more powerful advice to maximise the use of Hootsuite's solutions, as well as great ideas to transform the potential of their businesses.
In today's world where human interaction intersects with technological advances, Conversologie believes that communication and emotional connection is critical to success.
It embraces technology as enablers but focuses on putting people at the core of its culture.
Rich Meiklejohn, Hootsuite APAC general manager says, “The Asia-Pacific region is the biggest growth market for social media in the world, with the Australia and New Zealand markets leading the way around social media maturity.
“Businesses across New Zealand count on Jam and her team for strategic guidance and to solve complex challenges on social media.
“With this partnership, Conversologie will work to expand Hootsuite's existing customer base in New Zealand and directly support the market's growth, help businesses increase revenue, and draw meaningful insights from social media data.