eCommerce News New Zealand logo
The latest digital commerce news for Kiwi businesses
Story image

HubSpot goes freemium with new CRM offering

By Ben Moore
Fri 19 Jul 2019
FYI, this story is more than a year old

HubSpot now offers free email creation, sending, and analytics as part of the free HubSpot CRM to provide a more cohesive front end experience for their customers. 

Growing businesses often suffer from app overload. According to a report from HubSpot Research, 82% of respondents indicated that they lose up to an hour a day logging into and managing disparate systems. 

That lost time can be particularly damaging to a growing business that’s working with small teams and limited budgets. 

By bringing email and advertising tools into the free CRM, HubSpot is giving users the ability to manage those essential features in one connected system, saving them precious time and providing insight into the entire customer experience. 

“Over the past decade, there has been an explosion of email marketing tools that are targeted to the needs of small or growing businesses,” says HubSpot CMO Kipp Bodnar.

“Unfortunately, those free or low-cost solutions are often standalone and don’t provide a full view of the customer experience. We believe that email and CRM belong together and that every marketer, no matter the size of their budget, should be able to see how their efforts are impacting their customers and, ultimately, their bottom line. We’re offering email as part of our free CRM to enable growing businesses to finally see how their efforts impact their customers’ experience beyond just a single email or interaction.”

HubSpot CRM users are now able to create contact lists and send up to 2,000 emails per month, all with an email editor that is designed with efficiency and ease of use in mind. The company also announced today that it has expanded the capabilities of the free tier of its ads tools, which previously only supported Facebook lead ads. 

“As a startup, we're always looking for new tools that will help us make an impact on a smaller budget. We often end up signing up for lots of disjointed tools, which can make it tough to get a full view of the customer journey,” says Picmonic student outreach consultant Thomas Berry.

“With HubSpot's new email features, we're able to combine those automation tools with the insights we gather in the CRM. We always aim to put our customers first and with the launch of these powerful (and free) tools, we can provide them with an even better experience.”

Starting today, users of HubSpot’s free marketing tools can manage and track up to $1,000 per month of ad spend across Facebook, Google, and LinkedIn ads. 

The tool also includes conversion-level reporting and up to two account connections. Both features feed insights back into the CRM, giving users a full view of how prospects and customers are interacting with their business.

Related stories
Top stories
Story image
Finance
Airwallex launches global payment services in New Zealand
The launch will enable businesses in New Zealand to tap into Airwallex's global payments services, offering an alternative to traditional banks.
Story image
Salesforce
Data crucial to capture shoppers' wallets post-COVID
First-party data strategies key to driving personalisation, customer satisfaction, and long-lasting relationships according to a new report.
Story image
Cryptocurrency
NOWPayments launches new service to analyse cryptocurrency fees
NOWPayments has launched a new network fee optimisation solution that analyses current network fees and picks the most profitable option out of the client's payout wallets.
Story image
eCommerce
Robust digital warehouse management crucial in Asia-Pacific
Thanks to a network of “cloud” stores, grocery and food delivery providers such as Foodpanda can arrange for these commonly requested items to get packed up and sent over in almost no time.
Story image
Contact Centre
Customer service agents don't want to return to contact centres
A new report has revealed that 85% of customer service agents want to work full-time at home and not return to contact centre offices.
Story image
MYOB
Multiple digital solutions hindering, not helping, Kiwi SMEs
Research has revealed this disconnection of systems is costing businesses time, money and resources, and posing a strategic risk.
Story image
Cheetah Digital
Zero party data and the new era of 'relationship marketing'
The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report reveals.
Story image
Market growth
Salesforce unveils new offerings for consumer goods companies
Salesforce has announced new products for consumer goods companies to help brands navigate increasing market complexity more easily.
Story image
Cybersecurity
The link between cybersecurity, extremist threat and misinformation online in Aotearoa
Long story short, it's often the case that misinformation, threat and extremism link closely to cybersecurity issues and cyber harm.
Story image
Web Development
Whitecliffe fosters careers for the future of tech
Do you want a career in Information Technology, Networking, Web Development, Software Development, or are you looking to upskill?
Story image
Cloud
Chatbots gaining momentum in customer service space
Chatbots are gaining momentum in the customer service space, but a human touch still unbeatable, according to a new study.
Story image
Airwallex
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Remote Working
Globalization Partners to improve global talent hire
Globalization Partners says the global availability of its services will make it fast and simple for companies to hire and pay anyone, anywhere in the world.
Story image
Customer experience
How focusing on user experience will help your online marketplace thrive
Setting up a successful online marketplace calls for more than mere systems integration.
Story image
Customer experience
Slingshot partners with Open for single-bill insurance
Slingshot has announced a new partnership with Open that will see house, contents, and landlords’ insurance as well as energy, mobile and broadband delivered on a single bill.
Story image
Entelar
How TruSens air purifiers can create healthier workspaces
The pandemic has heightened our awareness of our own and others’ health, and made us all much more conscious of the environments we work in.
Story image
trust
Consumers want personalisation, but don't trust brands with their data
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
Story image
Commerce Commission
ComCom puts electronics sector on notice over resale price maintenance
The Commerce Commission has concluded an investigation into allegations that television manufacturers were engaging in illegal resale price maintenance.
Story image
Cloud
Linktree Marketplace creates new commerce options for creators
Linktree has launched Linktree Marketplace, a new forum for users to discover all of Linktree's partners, Link Apps, and integrations in one place.
Story image
Axway
New financial accounting hub can manage 40 million events daily
The new Axway Financial Accounting Hub can manage 40 million events daily and halve costs and integration time for ERP Finance migration projects.
Story image
Cheetah Digital
Cheetah Digital creates digital success for Starbucks
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
Story image
Training
Employers look to hire inexperienced coders due to skills shortage
"Even inexperienced workers without prior qualifications or experience had managed to pivot to new roles in coding as long as they are willing to upskill."
Story image
Metaverse
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
Story image
Cloud
Adobe adds innovations and capabilities to Analytics offering
Adobe's new services in Analytics deliver a single workspace for brands to unify data and insights across all media types, including metaverse and streaming media
Story image
INTERPOL
Hundreds arrested, millions seized in global INTERPOL investigation
A two-month-long investigation by INTERPOL this year involved 76 countries and clamped down on organised crime groups behind telecommunications and social engineering scams.
Story image
Manhattan Associates
New late-stage order cancellation to improve customer service
Manhattan Associates launches new service allowing orders to be cancelled up to the point of manifested/loaded status, preventing unwanted shipments and costly returns.
Story image
Customer data platform
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Story image
Cloud
Xero announces financial news and new updates in monthly wrap
Xero has announced a successful revenue growth in its new annual report, along with a variety of new product enhancements and a new plan.
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Collaboration
Informatica expands data capabilities partnership with Snowflake
“Informatica and Snowflake’s deep partnership and joint innovations are critical for customers who are looking to drive value from their data."
Story image
Phishing
Online identity theft is rising in NZ - here’s what to do about it
It may start with a few stolen details online, but it could end with thousands of dollars missing or worse, a reputation down the drain.
Story image
Infrastructure
Lenovo announces launch of Retail Solutions portfolio in A/NZ
Lenovo has announced the launch of its Lenovo Retail Solutions portfolio across the A/NZ region, which they say will help retailers transform their business and face future retail demands.
Story image
Cloud
Cisco launches AppDynamics Cloud for greater performance
Cisco has launched AppDynamics Cloud, enabling the delivery of better digital experiences by correlating telemetry data from across any cloud environment at scale.
Story image
Alipay
Unlimint and Alipay+ to improve payments for one billion customers
Unlimint says this partnership will enable the company to better reach the more than one billion users of digital payment tools brought by Alipay+.
Story image
Customer data platform
Amplitude launches insights-driven customer data platform
With Amplitude CDP, teams are able to improve data quality, analyse and discover new audiences, and sync data across marketing and data stacks.
Story image
Music
Mastercard reveals first-ever album titled Priceless
Mastercard's music album Priceless has been unveiled at the Cannes Lions Festival of Creativity and features 10 songs by 10 artists worldwide.
Story image
Cybersecurity
Why is NZ lagging behind the world in cybersecurity?
A recent report by TUANZ has revealed that we are ranked 56th in the world when it comes to cybersecurity - a look into why we're so behind and what needs to be done.
Story image
Privacy Commissioner
Aotearoa gets a new Privacy Commissioner: Michael Webster replaces John Edwards
Michael Webster, who is currently the Secretary of the Cabinet, will step into the Privacy Commissioner role on 5 July 2022.
Story image
Remote Working
Hands-on review: EcoFlow River Pro Portable Power station
We get hands-on with an extremely versatile device that every remote worker or outdoor enthusiast should consider.
Story image
Dark web
Cybercrime in Aotearoa: How does New Zealand law define it?
‘Cybercrime’ is a term we hear all the time, but what exactly is it, and how does New Zealand define it in legal terms?
Story image
Cybersecurity
Unknown connections: How safe is public WiFi in Aotearoa?
If it's not your own household WiFi, then who has control of your data and is your connection actually safe?
Story image
Artificial Intelligence
Salesforce harnesses automated solutions with new developments
Salesforce has launched Sales Cloud Unlimited, a new feature to help accelerate productivity with AI and automation.
Story image
Christchurch
Enable launches free Wi-Fi in Christchurch city centre
Fibre broadband provider, Enable, and the Christchurch City Council have launched their new Christchurch Free Wi-Fi service in the central city. 
Story image
Artificial Intelligence
Abnormal Security finds financial supply chain under threat
New research by Abnormal Security has found a rising trend in financial supply chain compromise as threat actors increasingly impersonate vendors.