The Ultimate Guide to Customer Relationship Management
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Kiwi Customer Relationship Management News
Regional stories with direct local relevance
IKEA New Zealand launches rewards for Family members
The new scheme rewards shopping and app use, as IKEA New Zealand seeks to deepen loyalty in one of its fastest-growing markets.
Gallagher wins awards for Harriet Sommerville, AccessNow
The twin honours underline Gallagher Security's standing in New Zealand's security market, with its staff and software both recognised.
Gentrack scales its global leadership across strategy, product and tech
Its expansion across energy and water markets has been backed by two acquisitions and three senior hires to drive an AI-first push.
One New Zealand expands Rimini Street Oracle support
Support for core Oracle and billing systems is freeing One New Zealand to shift staff and budget towards AI work without major upgrades.
Inde Technology appoints Steve Hall as service lead
Demand for more accountable managed services is rising as New Zealand clients seek local support and stronger customer relationships.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Litera adds AI search & growth tools for law firms
Lancom sees automation demand rise as firms cut friction
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Featured News
Cvent says event success lies in genuine human interaction
Hybrid formats are helping organisers broaden reach without losing the in-room relationships that still drive trust, leads and donations.
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Hype growing - but SMEs still face barriers to AI adoption
Small firms risk falling behind unless they adopt AI for practical gains, as SMEC AI says many are still confused by the technology.
Companies wildly unprepared for new era of security threats
Many firms are exposing sensitive data as shadow AI and weak controls leave them open to breaches, hallucinations and unauthorised access.
Expert Columns
Why You Need Phone Validation in Your Customer Data Toolkit
Watchlist screening: Reducing false positives in Australia & New Zealand
Why Customer 360 initiatives fail to deliver ROI
FIFA World Cup: Can sports bodies win fans with data?
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Contented raises AUD $4.1m to fuel UK and US push
New Zealand AI startup Contented raises AUD $4.1m seed round to speed UK and US expansion and triple headcount in coming months.
Roofbuddy processes NZD $78.7 million as it transforms roofing
Roofbuddy has transformed roofing trades with tech, completing 3,594 orders worth NZD $78.7 million, speeding quotes from 24 days to 24 hours.
Mid-sized businesses drive growth, says MYOB research
Research from the MYOB Discover Live conference showcases mid-sized businesses as vital to enhancing New Zealand's economic productivity through technology and automation.
Jelena Lawton joins One NZ as enterprise mobility lead
Jelena Lawton has been appointed as Enterprise Mobility Sales Lead at One New Zealand, enhancing mobility solutions for businesses across the country.
Mercury NZ saves on SAP maintenance, invests in innovation
Mercury NZ has cut its SAP maintenance costs by transitioning to Rimini Support, reallocating savings towards innovative IT projects and future technologies.
PwC acquires Salesforce consultancy Be Intelligent
The strategic acquisition strengthens PwC's industry focus areas across health, social services, energy, utilities and financial services in New Zealand.
OSS Group appoints Devon 'Mac' Stewart as cloud services manager
Devon 'Mac' Stewart appointed as cloud services manager at OSS Group, leading ongoing solutions development & partnering with public cloud providers.
National AI strategy urgently needed, major report insists
A shortage of local AI talent risks leaving New Zealand a downstream consumer of overseas research unless ministers set a coordinated strategy soon.
Former McDonald's exec takes up key role with NZ-based Plexure
Former McDonald's exec, Darren Rankine, has been appointed as the new VP of Client Services at Kiwi-based CRM IoT provider, Plexure.
IBM plans 400 jobs in Auckland
IBM's new delivery centre looks set to offer a Kiwi jobs boost with a huge recruitment drive predicted for the next two years.
Agiloft adds no-code contract management to Salesforce
Sales and legal teams can now handle contract requests inside Salesforce, with Agiloft aiming to cut manual tracking and data mismatches.
Salesforce expands Headless 360 across its platform
Authorised AI agents will now be able to call Salesforce functions across clouds with existing permissions, reducing the need for custom integrations.
Manufacturers back PLM as top data source for AI agents
Trusted product data is becoming the key test for AI adoption, with 66% of manufacturers saying systems fail without it.
Study finds companies lose 26% of time to wasted effort
Businesses could claw back hours and profit, with a study finding 26% of working time is lost to handoffs, switching and admin.
Assistly adds revenue operations module for senior care
Senior care operators can now see billing, staffing and occupancy in one system, after Assistly tied revenue data to its platform.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Litera wins MarTech award for AI legal growth tool
The win spotlights rising pressure on law firms to prove AI can drive fee income, not just speed up internal work.
Aziro launches CAWi to link enterprise systems securely
Disparate corporate data may become easier to use as the platform lets staff query and act across systems without moving sensitive records.
Google Cloud expands borderless Lakehouse across clouds
Businesses can now query data in place across rival clouds and software platforms, cutting duplication and transfer costs for analytics and AI.
Vieu launches Business Graph for AI business mapping
The platform aims to help sales and AI tools spot real executive ties, as businesses struggle to verify contacts that drive deals and hiring.