The Ultimate Guide to Customer Relationship Management
A curated Kiwi edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Kiwi Customer Relationship Management News
Regional stories with direct local relevance
Gallagher wins awards for Harriet Sommerville, AccessNow
The twin honours underline Gallagher Security's standing in New Zealand's security market, with its staff and software both recognised.
One New Zealand expands Rimini Street Oracle support
Support for core Oracle and billing systems is freeing One New Zealand to shift staff and budget towards AI work without major upgrades.
Inde Technology appoints Steve Hall as service lead
Demand for more accountable managed services is rising as New Zealand clients seek local support and stronger customer relationships.
New Zealand Loyalty Association launches with national study
New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.
Contented raises AUD $4.1m to fuel UK and US push
New Zealand AI startup Contented raises AUD $4.1m seed round to speed UK and US expansion and triple headcount in coming months.
Roofbuddy processes NZD $78.7 million as it transforms roofing
Roofbuddy has transformed roofing trades with tech, completing 3,594 orders worth NZD $78.7 million, speeding quotes from 24 days to 24 hours.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
DevRev wins ISO 27001 certification for AI security
Featured News
Hype growing - but SMEs still face barriers to AI adoption
Small firms risk falling behind unless they adopt AI for practical gains, as SMEC AI says many are still confused by the technology.
Companies wildly unprepared for new era of security threats
Many firms are exposing sensitive data as shadow AI and weak controls leave them open to breaches, hallucinations and unauthorised access.
Expert Columns
Why Customer 360 initiatives fail to deliver ROI
FIFA World Cup: Can sports bodies win fans with data?
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Mid-sized businesses drive growth, says MYOB research
Research from the MYOB Discover Live conference showcases mid-sized businesses as vital to enhancing New Zealand's economic productivity through technology and automation.
Jelena Lawton joins One NZ as enterprise mobility lead
Jelena Lawton has been appointed as Enterprise Mobility Sales Lead at One New Zealand, enhancing mobility solutions for businesses across the country.
Mercury NZ saves on SAP maintenance, invests in innovation
Mercury NZ has cut its SAP maintenance costs by transitioning to Rimini Support, reallocating savings towards innovative IT projects and future technologies.
PwC acquires Salesforce consultancy Be Intelligent
The strategic acquisition strengthens PwC's industry focus areas across health, social services, energy, utilities and financial services in New Zealand.
OSS Group appoints Devon 'Mac' Stewart as cloud services manager
Devon 'Mac' Stewart appointed as cloud services manager at OSS Group, leading ongoing solutions development & partnering with public cloud providers.
Former McDonald's exec takes up key role with NZ-based Plexure
Former McDonald's exec, Darren Rankine, has been appointed as the new VP of Client Services at Kiwi-based CRM IoT provider, Plexure.
IBM plans 400 jobs in Auckland
IBM's new delivery centre looks set to offer a Kiwi jobs boost with a huge recruitment drive predicted for the next two years.
OpenAI launches ChatGPT Work for workplace automation
More than 5 million Codex users could now hand hours-long office tasks to a new agent that drafts documents, spreadsheets and slide decks.
Eltropy opens AI agent marketplace for fintech partners
Community banks and credit unions could get faster access to specialist AI tools as Eltropy opens its platform to vetted fintech builders.
SBS launches AI foundation for banks on existing systems
The rollout could help more than 1,500 institutions use generative AI on trusted in-house data without disrupting core banking operations.
Simpro launches RAIN with AI tools for field service
Existing Lightning customers will get more than 100 AI enhancements at no extra cost, as Simpro Group widens its field service software push.
Zywave launches Apex AI platform for insurance sales
Insurers under staffing pressure may use the platform to speed renewals, prospecting and compliance work while cutting back-office time.
SVV launches free AI platform for venture investors
Venture firms could cut screening and diligence time as SVV's open-source system spreads its internal AI workflows across the industry.
Nasuni wins sixth NorthFace award, tops G2 reports
Audited feedback has lifted Nasuni's customer-service standing, with a 98% CSAT score and top G2 placements across 15 categories.
3Point launches 3AIgent to speed enterprise AI use
Businesses struggling to move AI pilots into daily use may find 3AIgent useful, as it links trusted data, governance and operational control.
Friendly fraud drives up merchant costs, report finds
Merchant prices are being pushed higher as friendly fraud and chargeback costs intensify, with more than 83% reporting rises over three years.
Genesys buys Pinkfish to boost cloud AI automation
The deal could let customer service teams resolve requests end to end, as Pinkfish adds secure workflow automation across enterprise systems.
Magnum Ice Cream names Accenture, HCL for tech carve-out
The separation from Unilever will hinge on a new digital backbone, with systems to be rolled out over 18 months before TSA support ends in 2027.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Blackpearl unveils GTM-Bench for AI sales evaluation
Four of six major AI sales agents posted negative scores in a new benchmark, highlighting the cost of poor prospecting output for businesses.