Mid-market CRM software Sugar announces update to version 7.9

SugarCRM has recently announced the release of version 7.9 of its customer relationship management software.

The latest version of the company's CRM includes a redesigned quote management feature that helps Sugar customers turn opportunities into closed deals, and closed deals into revenue.

"Sugar 7.9 provides a wealth of new features to ensure that companies of any size can exploit the fundamental values of CRM," says SugarCRM chief product officer Rich Green.

"With this release, we are focusing on innovating in the core CRM features that matter the most to sales and support professionals.

The new quote generation and management application is easy to use, quick to deploy, flexible enough to configure for individual needs and extensible enough to integrate seamlessly into complex enterprise environments.

SugarCRM has added features like drag-and-drop line-item reordering; 'click-to-group,' which allows users to add and group line items easily; and new capabilities to export quotes so sales reps can easily show potential customers pricing options.

Now, Sugar users can more easily edit and revise pricing options while negotiating with their customers.

Additional new features of Sugar 7.9 include:

• Next-generation reporting – A CRM ultimately must provide detailed insights to all users across a company to focus efforts at strengthening customer relationships. Reporting is a key vehicle to observe trends and aberrations in order to prioritise actions to meet business goals. Sugar 7.9 brings the first of a series of improvements to the Reporting module.
• Advanced workflow – Enhanced advanced workflow addresses more complex business use cases and also improves the overall experience of designing and updating processes for Sugar administrators. In the 7.9 release, we have added the ability to trigger a process based on fields changing to/from specific values, additional operators for evaluating text fields and additional variable user options for record assignment.
• Performance – An improved data query framework provides significant performance improvements across all databases through query optimisations by enabling administrators to execute the same (or similar) SQL statements repeatedly with high efficiency. The updated framework also improves database scalability and security.