Customer data stories - Page 3

Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.

In 2026, AI turns the contact centre from a cost to a real-time intelligence engine, transforming CX into core competitive advantage.

Infobip launches AgentOS, an AI orchestration layer unifying customer data and channels so autonomous agents can manage and personalise service.

Sinch unveils AI agent tools to orchestrate customer interactions across messaging, email and voice, promising flexible, channel-agnostic deployment.

Insurers race to clean and connect sprawling customer records into a single AI‑ready view, paving the way for hyper‑personalised cover.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

ANZ marketers embrace AI to meet soaring demands for real-time, two-way customer conversations, but patchy data and generic campaigns hold them back.

Global cyber attacks hit 2,090 a week in January as ransomware surges and risky GenAI use exposes fresh data-leak and intrusion paths.

Enterprises must replace ad-hoc data cleansing with real-time, AI-ready data integrity architecture to secure compliance and competitive edge.

Marketers are hesitant to embrace AI as data quality, security fears and skills gaps fuel a widening confidence and adoption divide.

Sales teams waste time on dead numbers; verified phone data turns outreach into real conversations, better leads and higher conversions.

Treasure Data launches Treasure Code, an AI-native command line that lets teams manage complex CDP operations and workflows in plain English.

SAP renames Emarsys as Engagement Cloud, adding an enterprise edition to unify governed, AI-driven customer interactions across systems.

Half of fraud chiefs say fast-changing, AI-powered scams are outpacing their defences, forcing a shift to real-time, adaptive protection.

CrowdStrike links Falcon Shield with Qualtrics XM to extend SaaS security, monitoring and automated policy enforcement across experience data.

Seismic launches new Aura AI agents and a Page Builder to tackle sales tool sprawl and speed go-to-market content, deals and workflows.

AI's promise for 2026 hinges on fixing decaying, duplicate customer data to curb hallucinations and unlock sharper, revenue-driving insight.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

Xero is axing its app store billing by June 2026, forcing developers onto new API-based tiers and their own subscription systems.

Experian integrates Aperture Data Studio with Snowflake AI Data Cloud to run in-platform data quality, governance and compliance workflows.