Marketing Automation stories - Page 9
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Creatopy appoints Thibault Imbert to drive AI product growth
Fri, 9th May 2025
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ai
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON acquires Alpha Digital to boost AI marketing services
Fri, 9th May 2025
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digital transformation
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cx
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martech
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
Optimizely unveils enhanced Opal AI to boost marketing workflows
Thu, 8th May 2025
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rpa
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Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
Venues are predicting major growth in 2025 - here's the tech that's contributing
Mon, 28th Apr 2025
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digital transformation
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cx
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martech
Australian hospitality venues forecast ~31% growth in 2025, crediting tech like AI, personalised marketing, and contactless payments for driving efficiency and loyalty.
Further unveils AI-powered platform to centralise GMP data
Thu, 24th Apr 2025
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ai
Further has launched Compass Marketing Intelligence to centralise Google Marketing data within Google Cloud, boosting campaign performance with AI-driven insights.
Inriver unveils new vision to guide brands in digital commerce
Tue, 22nd Apr 2025
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cx
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martech
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commerce systems
Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.
Sitecore & Microsoft launch AI lab to boost marketers' strategy
Tue, 22nd Apr 2025
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uc
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digital transformation
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martech
Sitecore, in partnership with Microsoft, has launched an AI Innovation Lab to help marketers rapidly develop AI solutions using Azure and OpenAI Services.
AI marketing stacks reshape creativity across global markets
Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
Contentful enters DXP market with new AI features, partners
Fri, 4th Apr 2025
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digital transformation
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cx
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martech
Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.
Optimizely earns Leader title in 2025 Gartner report
Mon, 17th Mar 2025
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digital transformation
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martech
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supply chain
Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.
Former JWT CEO launches AI platform for marketing content
Wed, 12th Mar 2025
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
Adobe Summit 2025: Digital innovation set to light up Las Vegas
Thu, 6th Mar 2025
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data analytics
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digital transformation
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martech
Adobe Summit 2025 will showcase digital innovations in Las Vegas from March 18-20, focusing on AI-powered marketing automation and new creative tools.
Exclusive: How Constant Contact is empowering small businesses
Thu, 20th Feb 2025
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cx
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
SolarWinds revamps Partner Programme for greater growth
Fri, 7th Feb 2025
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digital transformation
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martech
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cdp
SolarWinds is set to launch an upgraded Partner Programme aimed at boosting profitability and partner capabilities, with new tiers and enhanced tools for success.
SugarCRM solutions expand reach on AWS Marketplace
Fri, 22nd Nov 2024
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crm
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martech
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cdp
SugarCRM has launched its Sugar Sell and Sugar Market solutions on AWS Marketplace, enhancing access to its AI-driven CRM tools for customers worldwide.
Optimizely unveils new AI agents for marketing workflows
Fri, 22nd Nov 2024
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martech
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cdp
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agentic ai
Optimizely has launched new AI agents within its Opal assistant to revolutionise marketing workflows, enhancing productivity and creativity for teams.
Brightcove unveils Marketing Insights to boost video ROI
Tue, 12th Nov 2024
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martech
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partner programmes
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digital entertainment
Brightcove unveils Marketing Insights, enhancing video campaign measurement to empower marketers in optimising content strategies and tracking performance.
TrueDialog unveils SMS app for Salesforce Marketing Cloud
Fri, 1st Nov 2024
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cx
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martech
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cdp
TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.
Marigold unveils AI advancements to boost customer loyalty
Fri, 25th Oct 2024
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data analytics
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cx
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martech
Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.
Amperity named leader in Snowflake's marketing stack report
Wed, 23rd Oct 2024
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cx
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martech
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cdp
Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.