Marketing Automation stories - Page 10
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Chronos Agency partners with HubSpot to expand ANZ services
Tue, 24th Sep 2024
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Chronos Agency teams up with HubSpot to expand services in ANZ, marking a significant growth into new industries beyond ecommerce and boosting regional presence.
Umbraco acquires Dutch firm uMarketingSolutions for CMS enhancement
Wed, 21st Aug 2024
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Umbraco acquires uMarketingSolutions to integrate advanced analytics, personalisation, and marketing automation into its CMS platform, enhancing user engagement and conversion.
Twilio debuts Linked Audiences & Data Graph for Segment CDP
Thu, 6th Jun 2024
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Twilio introduces Linked Audiences and Segment Data Graph, enhancing Twilio Segment's integration with data warehouses for real-time, actionable customer insights.
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Mon, 20th May 2024
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Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Wed, 14th Feb 2024
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Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023
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With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023
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Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
Video: 10 Minute IT Jams - An update from Eagle Eye
Mon, 25th Sep 2023
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Eagle Eye's Miles Toolin discusses the company's AI-driven loyalty and promotions platform and its plans for the APAC market. #TechDay #marketing.
Pluralsight appoints Matthew Collier as Chief Customer Officer
Thu, 8th Jun 2023
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Matthew Collier has been appointed as Chief Customer Officer at Pluralsight to lead the company's customer experience and success journey.
Video: 10 Minute IT Jams - An update from n3 Hub
Mon, 13th Mar 2023
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Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.
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Cloud specialist Lacework appoints new CMO & CFO
Fri, 18th Nov 2022
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Cloud-native application protection platform Lacework hires Meagen Eisenberg as CMO and Andrew Casey as CFO, both with extensive industry experience.
Adobe rolls out new automation and collaboration features
Tue, 18th Oct 2022
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Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.
Marketplacer recognised in Gartner Hype Cycle for eCommerce
Mon, 12th Sep 2022
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Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.
Video: 10 Minute IT Jams — Who is Sitecore?
Tue, 16th Nov 2021
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Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.