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Research: how to respond to changing customer expectations
EduTech

Research: how to respond to changing customer expectations

Having an effective omnichannel digital marketing approach is incredibly important for keeping up with the increasingly insatiable demands of modern customers.

By Sean Mitchell • 2 min read • Fri, 17th Nov 2017
Distributor offering digital marketing as part of unique value proposition
Marketing Technologies

Distributor offering digital marketing as part of unique value proposition

Effective digital marketing is a key strategy for any business to reach its full potential in today's digital environment.

By Kai Ping Lew • 2 min read • Thu, 2nd Nov 2017
Swinburne University and Adobe launch new post-grad digital marketing course
Marketing Technologies

Swinburne University and Adobe launch new post-grad digital marketing course

Swinburne University and Adobe introduce a new post-graduate course to equip professionals with advanced digital marketing skills using Adobe Experience Cloud.

By Kai Ping Lew • 2 min read • Mon, 30th Oct 2017
New collaboration focuses on getting more women in tech
Marketing

New collaboration focuses on getting more women in tech

There's a new collaboration in Australia and it's all about helping women catapult their digital skills and futureproof their careers.

By Julia Gabel • 2 min read • Fri, 20th Oct 2017
Adobe Advertising Cloud deploys initiative to deliver fee transparency
Marketing Technologies

Adobe Advertising Cloud deploys initiative to deliver fee transparency

Adobe Advertising Cloud pioneers fee transparency by partnering with SSPs and exchanges, helping marketers gain insight into ad spend and performance.

By Patrick Martlew • 2 min read • Wed, 18th Oct 2017
Gartner names Adobe leader in Digital Marketing Analytics for the third time
Data Analytics

Gartner names Adobe leader in Digital Marketing Analytics for the third time

Of the 12 vendors evaluated, Adobe was among three named a leader for ability to execute and completeness of vision.

By Kai Ping Lew • 2 min read • Tue, 17th Oct 2017
Oracle Data Cloud launches Australian audience data solution
Data Analytics

Oracle Data Cloud launches Australian audience data solution

Oracle Data Cloud tackles audience data scarcity with a bespoke digital marketing tool for Australian businesses.

By Patrick Martlew • 2 min read • Thu, 28th Sep 2017
Yikes! What to do when your Facebook group is hijacked by competitors
Marketing Technologies

Yikes! What to do when your Facebook group is hijacked by competitors

SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.

By Rebecca Caroe • 4 min read • Tue, 19th Sep 2017
FireEye's new marketing chief says the company has a 'compelling' story to tell
Breach Prevention

FireEye's new marketing chief says the company has a 'compelling' story to tell

FireEye appoints industry vet Vasu Jakkal as CMO to amplify its cybersecurity narrative amidst the battle against digital threats.

By Sara Barker • 2 min read • Fri, 15th Sep 2017
Kiwi SMEs need to leverage more digital advertising tools
Digital Signage

Kiwi SMEs need to leverage more digital advertising tools

A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.

By Kai Ping Lew • 2 min read • Thu, 7th Sep 2017
Update lets businesses manage their listing from Google Search page
Marketing Technologies

Update lets businesses manage their listing from Google Search page

Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.

By Kai Ping Lew • 2 min read • Thu, 7th Sep 2017
Digital marketing startup launches with Xero partnership
Fintech

Digital marketing startup launches with Xero partnership

New software startup Boma Marketing has created an app that simplifies digital marketing for small businesses.

By Kai Ping Lew • 3 min read • Wed, 6th Sep 2017
Hootsuite names Conversologie their first NZ partner
Marketing Technologies

Hootsuite names Conversologie their first NZ partner

Conversologie becomes Hootsuite's inaugural NZ partner to elevate Kiwi businesses' social media prowess at Auckland meet-up.

By Kai Ping Lew • 2 min read • Mon, 4th Sep 2017
Firefly named finalist in two Westpac Business Awards categories
Marketing Technologies

Firefly named finalist in two Westpac Business Awards categories

The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.

By Kai Ping Lew • 2 min read • Fri, 25th Aug 2017
Big Red Group secures exclusive reseller rights for AI marketing platform Albert in ANZ
Marketing Technologies

Big Red Group secures exclusive reseller rights for AI marketing platform Albert in ANZ

Albert is a fully autonomous, enterprise-level artificial intelligence marketing platform that drives digital marketing campaigns.

By Kai Ping Lew • 4 min read • Tue, 1st Aug 2017
Marketing campaigns get smart: New solution combines AI & consulting services
Artificial Intelligence

Marketing campaigns get smart: New solution combines AI & consulting services

As CSPs look to retain and gain new profitable customers, they need the ability to quickly implement effective marketing strategies.

By Julia Gabel • 2 min read • Fri, 21st Jul 2017
ESET to take on Industroyer malware & 'post-truth plague' at Black Hat
Malware

ESET to take on Industroyer malware & 'post-truth plague' at Black Hat

ESET to expose Industroyer malware and the 'post-truth plague' that undermines cybersecurity advice at Black Hat conference.

By Sara Barker • 2 min read • Thu, 13th Jul 2017

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