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Marketing Stories - Page 63

Kiwi Stories

Marketing stories

NZ partners missing customer opportunities because of outdated marketing
Marketing Technologies

NZ partners missing customer opportunities because of outdated marketing

Kiwi partners are sticking to the old tried and true when it comes to marketing, something which is becoming an ever-increasing issue.

By Ashton Young • 3 min read • Fri, 8th Dec 2017

Global Stories

Marketing stories

Marketing platform makes recommendations personal across user channels
Data Analytics

Marketing platform makes recommendations personal across user channels

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

By Kai Ping Lew • 2 min read • Thu, 26th Apr 2018
Report: Is social media marketing worth the hype?
Data Analytics

Report: Is social media marketing worth the hype?

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

By Julia Gabel • 2 min read • Mon, 23rd Apr 2018
Breaking down silos: Why marketers must reimagine their approach to data
Digital Transformation

Breaking down silos: Why marketers must reimagine their approach to data

cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia's GDP by 2021.

By Julia Gabel • 3 min read • Mon, 26th Mar 2018
APC by Schneider Electric looking to fill channel role after new promotions
DataCentre infrastructure

APC by Schneider Electric looking to fill channel role after new promotions

The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.

By Patrick Martlew • 3 min read • Fri, 9th Mar 2018
Ivanti gives its partner program a significant refresh
Partner Programmes

Ivanti gives its partner program a significant refresh

Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).

By Patrick Martlew • 2 min read • Fri, 2nd Mar 2018
Asia Pacific marketers now global leaders in AI adoption – report
Customer Relationship Management

Asia Pacific marketers now global leaders in AI adoption – report

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

By Kai Ping Lew • 3 min read • Tue, 27th Feb 2018
Forrester names Adobe leader in enterprise marketing and campaign management
Marketing Technologies

Forrester names Adobe leader in enterprise marketing and campaign management

Adobe shines in Forrester's latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.

By Kai Ping Lew • 3 min read • Thu, 22nd Feb 2018
Kiwi digital agency secures German web award for second year running
Marketing Technologies

Kiwi digital agency secures German web award for second year running

Wellington-based digital agency Resn has been crowned 'Agency of the Year' at the 2018 Awwwards Conference in Berlin, marking its second consecutive win.

By Kai Ping Lew • 2 min read • Mon, 12th Feb 2018
Startup uses chatbot to simplify global digital marketing
Unified Communications

Startup uses chatbot to simplify global digital marketing

MemePR's marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service.

By Kai Ping Lew • 2 min read • Thu, 8th Feb 2018
Tourists feel the chill of Antarctica in Air NZ's next safety video
Marketing Technologies

Tourists feel the chill of Antarctica in Air NZ's next safety video

Air NZ's next safety video will highlight the fundamental importance of Antarctica in understanding global climate change.

By Jacques-Pierre (JP) Dumas • 2 min read • Wed, 31st Jan 2018
Marketing and messaging trends shaping Facebook Messenger this year
Marketing Technologies

Marketing and messaging trends shaping Facebook Messenger this year

Improved group chats, realtime features, and visual messaging are just a few of the features in store for messaging app.

By Kai Ping Lew • 4 min read • Mon, 22nd Jan 2018
Maritime NZ's innovative digital marketing campaign wins award
Marketing Technologies

Maritime NZ's innovative digital marketing campaign wins award

Maritime NZ's innovative “Virtual Coastwatch” digital campaign, promoting lifejacket use, wins gold at New York's International Festival of Media Awards.

By Kai Ping Lew • 2 min read • Thu, 18th Jan 2018
Is your business ready for mobile first indexing?
Marketing Technologies

Is your business ready for mobile first indexing?

Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.

By Chad Crowe • 2 min read • Thu, 18th Jan 2018
When digital marketing crosses the line into spam territory
Marketing Technologies

When digital marketing crosses the line into spam territory

Overstepping boundaries, some businesses fail to comply with New Zealand's anti-spam laws, risking hefty fines and damaged consumer trust.

By Sean Mitchell • 2 min read • Mon, 18th Dec 2017
Kiwi brands need to step up their game when it comes to digital experience
Customer Relationship Management

Kiwi brands need to step up their game when it comes to digital experience

The report singled out online retailer Mighty Ape as having the best digital experience among all brands with a score of 35.

By Julia Gabel • 3 min read • Wed, 29th Nov 2017

Stories from Other Regions

Marketing stories

Telstra facing potential legal action over DCB services withdrawal
Marketing

Telstra facing potential legal action over DCB services withdrawal

Sydney-based digital marketing provider Impelus says the decision to axe Direct Content Billing will have a 'material impact' on their revenues.

By Patrick Martlew • 2 min read • Fri, 9th Feb 2018